Ines Anja Mergel

Doctor of Business Administrat...
Syracuse University · Department of Public Administration and International Affairs

Topics (21) View all

Skills (1)

Research experience

  • Teaching: PPA730-4 Government 2.0 PPA730-7 Networked Governance and Social Network Analysis PPA730-12 New Media Management PPA709 Public Organizations and Management
  • Aug 2008–
    present
    Research: Assistant Professor of Public Administration and International Affairs
    Syracuse University
    USA · Syracuse
  • Jan 2005–
    Jul 2008
    Research: Postdoctoral fellow
    Harvard University · Harvard Kennedy School
    USA · Boston

Education

  • Aug 2002
    Harvard Kennedy School of Government
    Visiting doctoral student
    USA · Cambridge, MA
  • Aug 1999–
    May 2005
    University of St.Gallen
    Information Management · Doctor of Business Administration
    Switzerland · St. Gallen
  • Oct 1991–
    May 1999
    Universität Kassel
    Information Management · Dipl.-Oec. (MBA equivalent)
    Germany · Kassel

Awards & achievements

  • Aug 2002
    Scholarship: Swiss National Science Foundation

Other

  • Languages
    English
    German
  • Scientific Memberships
    American Society of Public Administration (ASPA)
    International Network of Social Network Analysts (INSNA)
  • Other Interests
    Journal of Public Administration Research and Practice
    Public Administration Review

Questions and Answers (4) View all

Publications (62) View all

  • Article: A Framework for Interpreting Social Media Interactions in the Public Sector
    Ines Mergel
    Government Information Quarterly 05/2013; · 1.42 Impact Factor
  • Article: A Three-Stage Adoption Model for Social Media Use in the Government
    [show abstract] [hide abstract]
    ABSTRACT: Social media applications are slowly diff using across all levels of government. Th e organizational dynamics underlying adoption and use decisions follow a process similar to that for previous waves of new information and communication technologies. Th e authors suggest that the organizational diff usion of these types of new information and communication technologies, initially aimed at individual use and available through markets, including social media applications, follows a three-stage process. First, agencies experiment informally with social media outside of accepted technology use policies. Next, order evolves from the fi rst chaotic stage as government organizations recognize the need to draft norms and regulations. Finally, organizational institutions evolve that clearly outline appropriate behavior, types of interactions, and new modes of communication that subsequently are formalized in social media strategies and policies. For each of the stages, the authors provide examples and a set of propositions to guide future research.
    Public Administration Review 03/2013; 73(3):1-11. · 0.84 Impact Factor
  • Source
    Article: Designing a social media strategy to fulfill your agency's mission
    Ines Mergel
    The Public Manager. 03/2013; Spring 2013:26-29.
  • Source
    Article: Social media adoption and resulting tactics in the U.S. federal government
    Ines Mergel
    [show abstract] [hide abstract]
    ABSTRACT: In 2009, the departments in the executive branch of the U.S. federal government received the presidential marching order to “harness new technologies” in order to become more transparent, collaborative and participatory. Given this mandate, this article sets out to provide insights from qualitative interviews with social media directors to understand the factors that influence internal adoption decisions to use social media applications, such as Facebook, Twitter, or blogs. Three distinct factors influence the adoption decisions of social media directors: information about best practices in their informal network of peers, passive observations of perceived best practices in the public and private sector, and “market-driven” citizen behavior. The resulting adoption tactics include: (1) representation, (2) engagement, and (3) networking. The findings point to the need for higher degrees of formalized knowledge sharing when it comes to disruptive technology innovations such as social media use in highly bureaucratic communication environments. Recommendations based on the lessons learned are provided for practitioners and social media researchers to develop social media tactics for different organizational purposes in government.
    Government Information Quarterly 02/2013; · 1.42 Impact Factor
  • Book: Studying Social Networks: A Guide to Empirical Research
    [show abstract] [hide abstract]
    ABSTRACT: Studying Social Networks provides a concise, comprehensive introduction to the process of empirical network research. Students and practitioners new to social research will find easily understandable learning goals, numerous examples, and helpful exercises all in one compact volume. The authors have integrated different disciplinary perspectives, while stressing the importance of substance-specific orientation while studying networks. Scholars will find Studying Social Networks a helpful tool not only for teaching, but also as a guide for their own empirical research.
    02/2013; Campus Verlag.

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