Georgios Frigkas

Πάντειο Πανεπιστήμιο · Communication, Media and Culture

I have studied Communication and Mass Media at Panteion University, Athens (1997). In 2003 I accomplished his PhD thesis at Panteion University. My academic interests include the fields of Mass Media and Communication, the Creative Industries and  Marketing. I have published two chapters in European collective editions, papers in International refereed journals, a book about Advertising (in greek) a book about Internet Marketing (in Greek), and have presented papers in  international refereed congresses.

I have been practicing Journalism for many years (editor in chief for the monthly magazine “e.Market” Compupress S.A., editor of the Greek newspaper “Ta NEA” DOL S.A.) and have been teaching for more than five years in Panteion University and for four years in TEI Athens. I am also also a lecturer at the BA Bachelor of Arts (Hons) in Recording Arts offered by SAE Insitute in Athens and Middlesex University.

I am currently the member of a research team (of Kingston University and Panteion University) analyzing the typology of social networks in the Creative Industries (Film and Music). I am a member of the Greek Research Network of the Music Industry and a member of the organizing committee of the 1st  National Meeting of the Network. My research focuses on the creative industries and, in particular, the effects produced by the emergence of new communication technologies.

I speak 3 foreign languages (English, French, Spanish).

Research experience

  • Teaching: 2008-2010 - Lecturer at the BA Bachelor of Arts (Hons) in Recording Arts offered by SAE Insitute in Athens and Middlesex University 2005-2010- Lecturer - Academic Associate of the Advertising and Retailing Department of the TEI of Athens (Marketing). Lecturer of the Communication
  • Teaching: Media and Culture Department of Panteion University (Internet Marketing and Advertising - Advertising and Public Relations Workshop). 2004 – 2005 - Lecturer - Academic Associate of the Advertising and Retailing Department of the TEI of Athens (Marketing
  • Teaching: Services Marketing and Retail Marketing). Lecturer - Academic Associate of the Administration and Economy Department of the TEI of Epirus (Marketing
  • Teaching: Business Communication) Lecturer - Academic Associate of the Business Administration Department of the TEI of Piraeus (Strategy and Marketing Plan
  • Teaching: Key Account Management
  • Teaching: Sales Management).

Other

  • Languages
    Greek, English, French, Spanish

Publications

  • Advertising

    G. Frigkas

    01/2010;

  • “Word - of - mouth communication as a driving force for music selection. Challenges and threats for the music industry

    G. Frigkas, Sinodinou E. Skapinaki F.

    International Conference of Marketing & Management Sciences (ICMMS 2008), Athens, Greece; 01/2008

    The music industry is facing a rapid change, being challenged by the success of peer to peer and bittorent file sharing, online social networking and digitisation. Those changes create a turbulent environment and threaten the business model and cash flow of the major music companies. The marketing s... [more] The music industry is facing a rapid change, being challenged by the success of peer to peer and bittorent file sharing, online social networking and digitisation. Those changes create a turbulent environment and threaten the business model and cash flow of the major music companies. The marketing strategies and tactics in use prove to be insufficient and the defensive strategies adopted by the music industry (lawsuits, negative advertising and DRM solutions) are not effective. More than 870 million music files are shared everyday on the Internet and the CD sales are dropping, according to data provided by the IFPI. The proposed paper analyses the current situation of the music industry and critically presents the shortcomings of the business model used. We provide substantial evidence from recent research, indicating that mouth to mouth communication and influential persons are the driving force of music selection and possible buying, whereas the aggressive marketing communication and promotional activities of the major companies, based on star system the and TV talent shows, are not succesful in the new environment. As a conclusion, we claim that a different marketing strategy is necessary if the music industry wishes to survive this transitional period. Interactive communication, social contagion, social networking,creative production and differential pricing represent a more viable business strategy, and is compatible with the findings of our research.
  • Organic Food Consumption in Greece: Values and Motives

    G. Frigkas

    International Journal of Interdisciplinary Social Sciences. 01/2007; 1:107-113.

  • Internet and digital music: “Talkin’ ‘bout a revolution

    Klimis, G. G. M. Frigkas

    Internet and digital music: “Talkin’ ‘bout a revolution”, COST A20 Conference, The Impact of Internet on the Mass Media in Europe, Delphi, Greece; 01/2006

  • Key Success Factors in E-Banking: The Case of Greek Banks

    Klimis, G. G.M. Frigkas

    International Journal of Knowledge, Culture and Change Management. 01/2006; 5:79-87.

  • Advertising & Marketing on the Internet

    G. Frigkas

    01/2005;

  • Transformations of Advertising and Marketing in the Network Society. The Case of Greece

    G. Frigkas

    01/2003

    Degree: PhD

    Supervisor: Potamianos Dimitris

  • Transforming Web Surfers to Shoppers

    Dr Spiros Sirmakessis, Dimitris Dadiotis, Dimitris Kalles, Eirini Ntoutsi, Athanassios Papagelis Ahead, George Laskaridis, Costas Vassilakis, George Lepouras, Stathis Rouvas, Georgios Frigkas

    01/2002;

    The paper examines the development of e-commerce in the context of the burgeoning of the WorldWide Web. The key web service technologies that have supported this development are reviewed and certain limitations of these technologies are discussed. The paper argues that, if e-commerce services are to... [more] The paper examines the development of e-commerce in the context of the burgeoning of the WorldWide Web. The key web service technologies that have supported this development are reviewed and certain limitations of these technologies are discussed. The paper argues that, if e-commerce services are to continue their rapid expansion, the underlying technologies will need to change to provide greater flexibility, scalability and integration with enterprise systems. The paper describes some recent developments in component technologies that have addressed these issues and proposes some guidelines for their exploitation.
  • Internet Advertising in Greece

    G. Frigkas

    01/2002: pages 80-84;

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