Elena Bundaleska

University American College Skopje ·  School of Business Economics and Management

Corporate governance and company performance are issues that continue to raise interests of the researchers worldwide, as they provide valuable lessons for vast audience, such as company owners, company leaders, supervisors and policy makers. This study aims towards contributing to the previous literature showing that there is positive correlation...

Strategic planning is an important element for companies growth, gaining competitive advantage as well as further development. However, not many scholars have done researches which emphasize the role of strategic planning in small and medium-sized enterprises (SMEs). In Macedonia, SMEs are the major source of the country’s potential economic-growth...

Advertising to children in Macedonia, even though significantly present, is not sufficiently researched, thus emphasized topic among the scholars. Therefore, it was considered important and useful to provide better understanding of how advertising affects children in Macedonia. More specifically in the Municipality of Gevgelija, the research is abo...

Money laundering is a joint problem of the mankind. Along with some other aspects of underground economic activity, rough estimates have been put forward to give sense of the scale of the problem. According to a study conducted by the United Nations Office on Drugs and Crime, in 2009 criminal proceeds amounted to 3.6% of global GDP, with 2.7% (or U...

The aim of this research is humor consumption and its extensive use in today’s advertising. One of the most prominent features of humor is its convictive nature. A humorous context may increase liking for the source at the same time creating a positive mood. Humor does serve to make the audience laugh, make the viewers happy and create positive moo...

Marketing as an activity that marked the 21st century is a very important part of the business activities of any organization. Traditional and modern marketing are interconnected despite digitalization as a new process. A good marketing leader is the key to success in many large companies. Leadership is a very broad concept and there are different...

"Nowadays, businesses are required to create added value and difference. In recent years, the synergy perspective grew into one of the main concerns of corporate and strategic management. It creates a new path for change in the way of designing the business strategy, characterized by the collaboration mindset embedded in the overall strategic think...

The main purpose of this paper is to examine the pay perception among the employees in the non-banking financial institutions in North Macedonia and its correlation with employees’ intent to leave their current positions. The data to be analyzed was gathered through anonymous on line questioner consisting of Likert-scale measures. The results show...

CIT Review Journal ISSN: 2788-645X, November Issue 2022. Link: https://crj.cit.edu.al/cit-review-journal-november-issue-2022/, p.32. Leadership is one of the most researched topics in the contemporary business organisations. Over the decades, leadership and various leadership styles have proven to be key to successful organisations. As the world i...

Status Quo of the MSMEs Sector in the Republic of North Macedonia for the year 2021

The main purpose of this paper is to examine the pay perception among the employees in the non-banking financial institutions in North Macedonia and its correlation with employees’ intent to leave their current positions. The data to be analyzed was gathered through anonymous on line questioner consisting of Likert-scale measures. The results s...

Outsourcing is contracting with another organization, company or person to do a particular function. Almost every organization nowadays outsources in some way (Sourcingmag, 2013). It is a practice used to reduce costs by transferring portions of work to outside suppliers rather than completing it internally (Investopedia, 2013). Typically, the func...

In the dynamic global marketplace, understanding the funda¬mental connections between business, the environment, and society has become essential. The roles and responsibilities of business, as a global force, are becoming more complex, and concepts related to societal responsibility and sustainability are gaining recognition as essential elements...

Corporate governance refers to a set of internal policies, rules, and procedures that a company follows on a regular basis to ensure that it operates in a fair, equitable, and appropriate manner for the benefit of the company, its management and its stakeholders. It is almost always thought about in the context of big publically listed companies. H...

The success of a good entrepreneur does not depend only on his/her innovativeness, education, specialized knowledge, talent, boldness, similar, but very much so on his/her abilities to manage people. The aim of this article is to suggest practical recmmendations for entrepreneurs on how to develop or improve their people management skills. The reco...