What kind of media should be produced and released in third world countries?

People like to watch gameshows but may gain important information from health programming. As a researcher and media practitioner in an undeveloped country, I have an ethical dilemma in what I should produce and release in puplic media. Should I focus on what people like to see, such as films and gameshows or should I focus on what people need to know such as community programmes and health programmes?