Journal of Political Marketing (J Polit Market)

Publisher: Taylor & Francis (Routledge)

Journal description

The new Journal of Political Marketing: political campaigns in the new millennium is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. The journal puts exciting articles with a high level of sophistication and detail in comparison to competing publications in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal's focus will include current and predicted future trends such as the application of Internet marketing techniques to politics, which may well be at the forefront of future politics around the world. The Journal of Political Marketing brings you the expertise of both academics and practitioners as well as professionals in related fields that fall under the umbrella of political marketing. Planned columns include: "Inside the Beltway," a commentary on political events taking place in the United States that deal with Washington insiders; "Campaigns from Around the World," which deals with elections taking place in different countries; "Money and Politics," which addresses the growing issues surrounding money in politics--funding, contributions, salaries, and much more; "Polls and the Press," a column on the current state of affairs of both; "Cyber-democracy," devoted to the application of direct marketing and Internet technologies to politics; "Political Advertising," a discussion of trends and predictions for the future.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of Political Marketing website
Other titles Journal of political marketing, Political marketing
ISSN 1537-7857
OCLC 48425364
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after a 18 months embargo
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification
    ​ green

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined.
    Journal of Political Marketing 12/2015; 14(1-2):129-151. DOI:10.1080/15377857.2014.990833
  • Journal of Political Marketing 12/2015; 14(1-2):1-6. DOI:10.1080/15377857.2014.990828
  • Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2014.959692
  • Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2014.959687
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    ABSTRACT: This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the signifi- cance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural res- onance. It proposes a model of brand distinctiveness and argues that this may be useful both in the analysis of party communi- cation and in the normative evaluation of that communication.
    Journal of Political Marketing 04/2015; 14(1-2):7-18. DOI:10.1080/15377857.2014.990829
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    ABSTRACT: This article presents the branding case of EU president Herman Van Rompuy. The branding of the political image is at the heart of being “in control.” Political candidates, even those with a damaged reputation, are therefore challenged to produce an image that projects nothing but the positive side of their characters or the traits that fit the position they desire. Which are the personality traits required, in the given context, from a chief executive of the European Union? And which are the traits projected by Van Rompuy? This article introduces the psychological profiling technique by Immelman (20049. Immelman, A. (2004). Millon inventory of diagnostic criteria manual (2nd ed.). (Available from Aubrey Immelman, Dept. of Psychology, St. John's University, Collegeville, MN 56321, USA).View all references) as a political marketing technique. Thanks to this personality assessment that refers to the public image, it becomes possible to brand the profile of the current EU president and to compare the personal profile with the desired one.
    Journal of Political Marketing 01/2015; 14(1-2):150114135356001. DOI:10.1080/15377857.2014.990836
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    ABSTRACT: The emergence of the Tea Party movement in 2009 witnessed the surfacing of a populist, anti-Obama libertarian mobilization within the United States. The Tea Party, a movement that brought together a number of disparate groups—some new, some established—utilized participation branding where the consumer attributed the movement its own identity and brand. Its consumer-facing approach, lack of one single leader, and lack of a detailed party platform, in combination with its impact on the 2010 election races in America, earmarks it as a contemporary and unconventional brand phenomenon worthy of investigation.
    Journal of Political Marketing 01/2015; 14(1-2):150106133911005. DOI:10.1080/15377857.2014.990850
  • Journal of Political Marketing 01/2015;
  • Journal of Political Marketing 01/2015; 14:19-34. DOI:10.1080/15377857.2014.990849
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    ABSTRACT: The article presents the conception of positioning politicians based on a three-stage approach to political branding. The main assumption is that a political brand—and politician's image as its crucial component—is conceptualized as consisting of a node in memory to which a variety of associations are linked. These associations—positive, negative, or neutral—must be shared with other rival candidates as well as with an prototypical ideal candidate, understood as a model and standard of comparison while developing detailed marketing strategies. One of the most valuable methods that has been used to measure these associations is associative overlap technique developed by Szalay. This measure is based on free verbal associations and it expresses the degree of similarity among objects (words, persons, groups) based on the number of similar responses (associations) they elicit in common. The first stage of branding, candidates’ positioning in various segments of voters, focuses on such affinity between politicians and is based on multidimensional scaling techniques. At the second stage, mutual relationships between particular elements (positive and negative, common and distinctive), of which a politician's image consists, are defined. The third level of political branding links the results of positioning to voters’ decisions. This framework of branding political candidates is presented on the basis of empirical research focused on Polish presidential candidates’ perception and evaluation in the 2005 presidential election. The results of the performed research show that it is not only the strengthening of politicians’ positive features but also neutralizing the negative ones that contributes to his higher expected quality.
    Journal of Political Marketing 12/2014; 14(1-2):152-174. DOI:10.1080/15377857.2014.990842
  • [Show abstract] [Hide abstract]
    ABSTRACT: In research until recently, the concept of political party “personality” in political marketing did not take into account the specificity of the object of research. This article proposes a new conceptualization of party image in terms of perceived personality traits, derived directly from the achievements of social psychology, with the omission of consumer research as an intermediate stage. In a four-stage study on the need for research on party image, the attribution approach and the psycho-lexical approach were adopted from psychological theory. Dispositional party image was defined as the whole of personality trait descriptors associated with a political party. On the basis of interviews with 120 individuals aged between 18 and 81, a lexicon of political party associations was compiled. The collection of over 3200 associations was subjected to psycho-lexical taxonomy by nine judges. Frequency analysis allowed to isolate 102 descriptors of personality that are characterized by the highest accessibility in the minds of voters in the process of thinking about parties. Based on quantitative research on the image of six parties as perceived by 598 individuals aged from 18 to 80, a three-dimensional structure of personality traits attributed to parties was identified: integrity, disagreeableness, and strength. Furthermore, connections were established between personality traits attributed to parties and the attitudes as well as political preferences of voters. The last study in a sample of 234 university students confirmed the factor structure and good psychometric properties of the scale for measuring the dimensions of dispositional party image.
    Journal of Political Marketing 12/2014; 14(1-2):35-63. DOI:10.1080/15377857.2014.990840
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    ABSTRACT: Although political and marketing analysts commonly describe political candidates as brands, the conceptualization of political candidates as brands within academic research and popular culture is uncommon. This paper presents empirical evidence in support of viewing candidates as such. Using data from a nationwide study that measures the self concept of Mexican voters and their perceived images of the presidential candidates in Mexico's 2006 election, the paper demonstrates that voters see themselves and each candidate as a distinct brand. Furthermore, this view of a voter's self-brand influences his or her perception of a political candidate's brand image. The academic and managerial implications of these findings are discussed.
    Journal of Political Marketing 12/2014; 14(1-2):175-199. DOI:10.1080/15377857.2014.990837
  • Journal of Political Marketing 12/2014; DOI:10.1080/15377857.2012.728187
  • [Show abstract] [Hide abstract]
    ABSTRACT: Abstract will be provided by author.
    Journal of Political Marketing 12/2014; DOI:10.1080/15377857.2014.959686
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    ABSTRACT: Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political context, websites can act as a shop front from which parties or candidates can advertise their policies and personnel. The increasing use of more interactive forms of communication informs visitors about the overall brand character of the host. This article explores the impact on branding of interactivity by analyzing the online activities undertaken by UK parties and their members elected to the House of Commons during the period 2007 to 2010. Through a process of creating narratives for each of the brands analyzed, based upon a content analysis of the websites and other online presences, this article identifies what characteristics the online shop front is designed to project. This article finds overall that interactivity within online environments is becoming one aspect of the branding of parties, though this is in limited forms and linked more to a marketing communication strategy than seeking to involve or understand site visitors. Members of Parliament who use social networking sites or weblogs, in contrast, have a developed i-branding strategy that enables them to present a strongly interactive brand personality to visitors to their online presences, offering impressions of them as accessible and effective representatives.
    Journal of Political Marketing 12/2014; 14(1-2). DOI:10.1080/15377857.2014.990841
  • Journal of Political Marketing 11/2014; 13(4):334-354. DOI:10.1080/15377857.2012.719485
  • Journal of Political Marketing 11/2014; 13(4):291-306. DOI:10.1080/15377857.2012.728188
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    ABSTRACT: Abstract will be provided by author.
    Journal of Political Marketing 09/2014; DOI:10.1080/15377857.2014.958373