Journal of Political Marketing (J Polit Market)

Publisher: Taylor & Francis (Routledge)

Journal description

The new Journal of Political Marketing: political campaigns in the new millennium is vital reading for politicians and candidates at every level of office as well as political party officials, political consultants, corporate lobbyists, pollsters, media specialists, journalists, and students and educators in these and related fields. The journal puts exciting articles with a high level of sophistication and detail in comparison to competing publications in your hands, keeping you on top of current developments in political marketing and campaign strategy. The journal's focus will include current and predicted future trends such as the application of Internet marketing techniques to politics, which may well be at the forefront of future politics around the world. The Journal of Political Marketing brings you the expertise of both academics and practitioners as well as professionals in related fields that fall under the umbrella of political marketing. Planned columns include: "Inside the Beltway," a commentary on political events taking place in the United States that deal with Washington insiders; "Campaigns from Around the World," which deals with elections taking place in different countries; "Money and Politics," which addresses the growing issues surrounding money in politics--funding, contributions, salaries, and much more; "Polls and the Press," a column on the current state of affairs of both; "Cyber-democracy," devoted to the application of direct marketing and Internet technologies to politics; "Political Advertising," a discussion of trends and predictions for the future.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of Political Marketing website
Other titles Journal of political marketing, Political marketing
ISSN 1537-7857
OCLC 48425364
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after a 18 months embargo
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification
    ​ green

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined.
    Journal of Political Marketing 12/2015; 14(1-2):129-151. DOI:10.1080/15377857.2014.990833
  • Journal of Political Marketing 12/2015; 14(1-2):1-6. DOI:10.1080/15377857.2014.990828
  • Journal of Political Marketing 06/2015; DOI:10.1080/15377857.2015.1039746
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    ABSTRACT: This paper presents a study of televised political debates based on an integrated model that simultaneously examines verbal and nonverbal communication and their interconnections. An integrative approach yields better explanatory power than a separate analysis of each of these modalities. This model was used to analyze televised debates from Israeli election campaigns and identify consistent discrepancy and nondiscrepancy patterns of behavior of winners and losers. The model also sheds light on gender differences and similarities in a novel perspective of discrepant and nondiscrepant communication styles. A set of propositions on the kinds of behaviors that might be beneficial or detrimental for contenders in a televised debate is provided.
    Journal of Political Marketing 06/2015; DOI:10.1080/15377857.2014.959688
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    ABSTRACT: This study examined the relationship between Turkish voters’ ethical characteristics and voting tendencies to the political left, right, or center by applying the Ethics Position Questionnaire (EPQ) and Mach IV to the collection of data for analysis from 500 voters in a national election in Turkey. The most significant finding is that there was no statistically meaningful relationship among levels of idealism, relativism, or Machiavellianism and voting tendencies to the political left, right, and center. However, results generated by EPQ and Mach IV questionnaire found that voting tendencies were affected by personal relativism (0.10), followed by Machiavellianism (−0.03) and idealism (−0.03). Results show that respondents’ voting tendency was most affected by the level of their personal relativism, but the magnitude of the effect was not statistically significant. The mean scores for Machiavellianism and relativism attributes were on average in the mid-range of the scale, while mean scores for idealism show that the participating voters agreed most strongly with the statements relating to the idealism and could be characterized as absolutist by their low relativism and high idealism. The results demonstrate a positive linear relationship, linking both idealism and relativism to Machiavellianism and indicate statistically significant positive correlations among the three variables.
    Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2014.959683
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    ABSTRACT: A substantial body of literature has shown that emotive appeals affect citizens' voting behavior. This study addresses the question of whether emotive appeals can affect citizens during homogeneous, intense, and emotive campaigning. We conduct an experiment that manipulates the emotive contents of populist campaign communication during two Swiss direct-democratic campaigns: a proposed ban on minaret construction and a proposed ban on arms exports. The results are mixed, but show the importance of campaign concept accessibility in one's cognition. Although the emotive contents of populist campaign communication advocating the arms exports initiative enhance attention, for the remaining scenarios, campaign accessibility triggers attention regardless of the emotive argumentation contents. Emotive contents tend to influence vote choice for either advocacy campaign, if the campaign is cognitively accessible to the subject. These nuanced results highlight the complexity of the interaction of campaign accessibility and emotive campaigns.
    Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2014.958946
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    ABSTRACT: Why do some congressional candidates hire pollsters, while others do not? Prior work claims candidates hire them when they face close contests. This argument does not explain the selection of pollsters in uncompetitive races, especially by incumbents, who also use pollsters to monitor the ramifications of some demographic changes in their districts and ideological incongruity with the constituencies. These determinants should be evident for the use of the most prestigious pollsters, and I argue that candidates hold in higher demand those survey research specialists who have worked for party campaign committees than those without party ties. But while challengers in close races can attract the services of these firms, incumbents in some vulnerable contexts, such as facing experienced challengers, are less able to do so. This study shows that constituency conditions and voter attitudes beyond electoral competition alone shape candidate use of pollsters, who serve representational needs to the extent they are contractually tied to the party organization, which extends its influence over but does not control the political consulting industry.
    Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2015.1022630
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    ABSTRACT: Modern political marketing managements of parties, government and parliament have gradually taken place within and across democratic countries those ruled under either the parliamentary government or presidential government systems. Little attention however, has been directed to explore the extent to which modern political marketing management of parliament has taken place within countries those run under the presidential system of government especially Indonesia. As led by hypothetical-inductive approach, this work has been specifically directed to explore: a) the dynamic exchanges and interactions; b) the nature and structure of political market arenas; c) types of political products; and d) models of political marketing management of the Indonesian parliament/ the Indonesian House of Representative. Having them, this work goes into the extent to which the institutional marketing management strategies has been advanced by the Indonesian Parliament/the Indonesian House of Representative since Post-New Order Soeharto up to SBY’ governments era (2004-2014).
    Journal of Political Marketing 05/2015; DOI:10.1080/15377857.2014.959692
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    ABSTRACT: This article presents the branding case of EU president Herman Van Rompuy. The branding of the political image is at the heart of being “in control.” Political candidates, even those with a damaged reputation, are therefore challenged to produce an image that projects nothing but the positive side of their characters or the traits that fit the position they desire. Which are the personality traits required, in the given context, from a chief executive of the European Union? And which are the traits projected by Van Rompuy? This article introduces the psychological profiling technique by Immelman (20049. Immelman, A. (2004). Millon inventory of diagnostic criteria manual (2nd ed.). (Available from Aubrey Immelman, Dept. of Psychology, St. John's University, Collegeville, MN 56321, USA).View all references) as a political marketing technique. Thanks to this personality assessment that refers to the public image, it becomes possible to brand the profile of the current EU president and to compare the personal profile with the desired one.
    Journal of Political Marketing 01/2015; 14(1-2):150114135356001. DOI:10.1080/15377857.2014.990836
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    ABSTRACT: The emergence of the Tea Party movement in 2009 witnessed the surfacing of a populist, anti-Obama libertarian mobilization within the United States. The Tea Party, a movement that brought together a number of disparate groups—some new, some established—utilized participation branding where the consumer attributed the movement its own identity and brand. Its consumer-facing approach, lack of one single leader, and lack of a detailed party platform, in combination with its impact on the 2010 election races in America, earmarks it as a contemporary and unconventional brand phenomenon worthy of investigation.
    Journal of Political Marketing 01/2015; 14(1-2):150106133911005. DOI:10.1080/15377857.2014.990850
  • Journal of Political Marketing 01/2015;