Journal of Media Economics (J Media Econ )


This journal publishes articles on the management and economic aspects of mass media as well as economic policy issues affecting media worldwide. It focuses on the structure, conduct, and performance of the newspaper, magazine, radio, television, cable, film, and other mass media industries. Since its establishment in 1988, the journal has sought to broaden understanding and discussion of the impact of economic and financial activities on media operations and managerial decisions. To that end, it publishes studies comparing various media industries and research on economic issues in specific media industries. Case studies of economic problems in individual units of media as well as articles devoted to social and political policy and financial and regulatory aspects of media economics are presented. The journal is intended to provide not only theoretical knowledge for use by media scholars, but also economic and financial insight to media managers and those who make public policy regarding media.

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  • Website
    Journal of Media Economics, The website
  • Other titles
    Journal of media economics (Online), The journal of media economics
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  • Material type
    Document, Periodical, Internet resource
  • Document type
    Internet Resource, Computer File, Journal / Magazine / Newspaper

Publications in this journal

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    ABSTRACT: In the international motion picture market, when making strategic decisions about the timing of release, it is important to consider the product's country of origin as well as demand seasonality because of their cultural orientation. However, the fluctuation patterns of underlying demand for international market have not been distinguished from that of U.S. domestic market. Here, we analyze patterns of the decay effect, which represents the diminishing attractiveness of a movie over the product life cycle, and the seasonality of underlying demand for Hollywood and non-U.S. local movies in a non-U.S. market. We find a positive effect of U.S. holidays on the seasonality of underlying demand for Hollywood movies in the non-U.S. movie market, and a negative effect for non-U.S. local movies. The authors also find that the decay effect for Hollywood movies in the non-U.S. market is greater than that for non-U.S. local movies. These findings contribute to our understanding of the effect of country of origin on product life cycle and the seasonality of underlying demand, especially in movie-importing countries where local and Hollywood movies compete.
    Journal of Media Economics 01/2014; 27(1):38-55.
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    ABSTRACT: With its remarkable growth, the cable TV industry has witnessed increasing business integration continuously. This study categorizes technology-based operators into 3 groups on the basis of business integration—vertically integrated, horizontally integrated, and isolated system operators-and estimates the efficiency of each group. In addition, metafrontier analysis is employed to compare the efficiencies of the groups. The results suggest that vertically and horizontally integrated system operators can improve technical efficiency by accomplishing economies of scope and scale, respectively.
    Journal of Media Economics 11/2011; 24(4):221-236.
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    ABSTRACT: This article explains and implements a network analytic approach to the study of cross-platform audience behavior. It begins by conceptualizing large-scale patterns of media use in network terms, treating media outlets as nodes and the levels of audience duplication among them as links. Following that, it explains 2 common measures of audience duplication, Absolute Duplication and Primary Duplication, and offers a new measure, Deviation-from-Random Duplication. In doing so, techniques for converting duplication data into network data are discussed. This approach is then applied to analyze patterns of audience fragmentation, media publics, and audience polarization using data from Nielsen's TV/Internet Convergence Panel. The findings show the value of using a network approach, by contributing to an alternative understanding of these patterns. Economic and policy implications are discussed, as well as broader reflections on the use of network analysis in the study of audience behavior.
    Journal of Media Economics 11/2011; 24(4):237-251.
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    ABSTRACT: Recently, the Internet Protocol Television (IPTV) market has shown rapid development in terms of new services offered and an impressive increase in the number of subscribers. This study examines the diffusion of IPTV by focusing on socio-technical components and consumer-economic factors. This study combines the socio-technical theory and diffusion theory to investigate the technological, economic, and consumer factors contributing to the diffusion. The results help to gain a better understanding of how IPTV will evolve and stabilize in the next generation of convergence environments. The study uses Korea as an example of a technologically advanced and economically complex market with proactive consumers. The findings show the different factors that affect the diffusion process and how these factors are interrelated and interplay in the process of IPTV diffusion. The results offer useful insights on IPTV market development in other countries.
    Journal of Media Economics 09/2011; 24(3):174-200.
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    ABSTRACT: Terrestrial broadcasters have a vertically integrated structure consisting of two different activities: program production and transmission. In addition, each local broadcaster provides services under different environmental conditions, such as the geography of the service area. Taking the functional structure of broadcasters and heterogeneity across broadcasters into consideration, this article measures the organizational and sectional efficiencies using a network data envelopment analysis (DEA) model that incorporates these environmental factors. The results clearly reveal differences in the performance of broadcasters compared with the results obtained from ordinary DEA.
    Journal of Media Economics 09/2011; 24(3):158-173.
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    ABSTRACT: Internet is generally expected to have one of two effects on traditional news media: It displaces them, or it forces them into distinct market niches. A shared assumption underlying both expectations is that news media displacement, or substitution, is a function of the degree to which news media are functional equivalents. This article explores this assumption from a niche theoretical perspective, using survey data from 2 student samples as illustrative cases. Findings indicate that, for these students, news media substitution does not depend on functional equivalence of media in providing gratifications and gratification opportunities or types of content. Post hoc analyses suggest instead that, for this particular audience, media use depends on habit and media accessibility. Follow-up studies should further investigate these relations for representative samples.
    Journal of Media Economics 09/2011; 24(3):139-157.
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    ABSTRACT: Today, many media corporations are linked together through interlocking boards of directors. Are these interlocks legal, especially in an ever-converging media environment? This study of interlocks finds that over 40% of leading media corporations are interlocked with another leading media company. The majority of these interlocks are legal under current media conditions, but that may change as media formats converge. In addition, the legality of 2 board interlocks is questioned and discussed.
    Journal of Media Economics 09/2011; 24(3):201-213.
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    ABSTRACT: Using data for 320 radio stations operating in the 50 largest Arbitron metro radio markets during 2004 that offered at least some programming in 1 or more of 19 different foreign languages, strongly positive statistical relations were found between the size of foreign language populations in the radio market and the amount, or variety, of radio programming in their respective language that is available. A preference externality effect was also found: consistently negative relations between the variety of foreign language programming available and size of the English language population. Similar results were found for a measure of programming quality: the percentage of news and talk programming that is locally produced. Conventional wisdom that minority populations tend to be “underserved” by media is generally supported.
    Journal of Media Economics 05/2011; 24(2):111-131.
  • Journal of Media Economics 05/2011; 24(2):65-69.
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    ABSTRACT: Due to the downward sloping demand curve, a retailer can use price promotions to induce store traffic. On the other hand, price promotions can bring negative effects that increase consumers' conditional risks over quality, so that the results expected by retailers may not be achieved. This study investigates whether manufacturer advertising can mitigate the negative effects caused by retailer price promotions. A rational expectation model shows that the relation between advertising and price promotions is not unidirectional. A threshold exists that can ensure whether an increase in advertising expenditures reduces negative effects from price promotions. When advertising coverage exceeds this threshold, an increase in advertising expenditures mitigates negative effects and makes price promotions an effective way to build store traffic. Below the threshold, an increase in advertising expenditures might aggravate the negative effects from price promotions and decrease price sensitivity. Accordingly, marketing practitioners can design product pricing decisions depending on whether advertising information crosses this threshold.
    Journal of Media Economics 05/2011; 24(2):98-110.
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    ABSTRACT: Despite consumer's widespread interest in reading, enjoying, and buying books, very little research has considered the critical success factors of books. This article focuses on similarities and differences between success factors when selling fiction books sequentially in hardcover and paperback form. Using a large dataset gathered in cooperation with a leading German market research institute, this work estimates a seemingly unrelated regression model and finds that key marketing considerations—such as popular authors (stars), special genres, publisher strengths, and book cover designs—have different (and sometimes conflicting) influences on sales of the same book title depending on the edition format.
    Journal of Media Economics 03/2011; 24(1):24-47.
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    ABSTRACT: Using the cable industry as an illustrative case, this article investigates implications of endogenous quality choice when bundling information goods and analyzes welfare effects of an a la carte regulation that forces firms to unbundle products. The analysis shows that a la carte pricing decreases consumer surplus and product quality even when it reduces the average product price. An increase in advertising rates decreases product price, but it also reduces product quality and could make consumers worse off. These findings have important policy implications for media markets where regulators are considering imposition of a la carte pricing.
    Journal of Media Economics 03/2011; 24(1):6-23.
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    ABSTRACT: Virtual communities like Second Life represent an economic factor with increasing potential, but may induce behavior that deviates from real world experience. We introduce a new experimental design that is based on the trust game (Berg, Dickhaut, and McCabe 1995), but eliminates the problem of multiple virtual identities. We conduct one treatment of the experiment in the virtual world Second Life and compare the results to the First Life control treatment that we conduct on our university Campus. In Second Life, we find significantly lower investment levels, but significantly higher average returns than in our First Life treatment or in the literature. We conjecture that the disparity between trusting and trustworthy behavior is a sign that the social structure in Second Life is still evolving. It seems plausible that the trustors in a young and developing society cautiously test the extent of trustworthiness, while the trustees strategically invest in levels of trustworthiness that are higher than in settled societies in order to build up a trustworthy environment.
    Journal of Media Economics 03/2011; 24(1):1532-7736.
  • Journal of Media Economics 03/2011; 24(1):1-5.
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    ABSTRACT: Radio listening in the United States fell by more than 10% between 1998 and 2003. During this time, broadcast radio faced new competition from satellite radio and the Internet while the industry was also undergoing significant changes due to increased radio ownership caps. This article quantifies the effects of these factors on audience sizes and explores the implications for audience composition and programming content. The results show that industry consolidation played a larger role in decreasing overall listening than new technology. New technology did have a role in altering the distribution of listeners among programming formats.
    Journal of Media Economics 11/2010; 23(4):231-248.
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    ABSTRACT: A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption.
    Journal of Media Economics 11/2010; 23(4):216-230.
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    ABSTRACT: The concepts of the theory of endogenous coalition formation have not been utilized much to analyze issues in the field of applied economics. In this paper, we show how these concepts make a relevant and innovative contribution to these issues. We first illustrate the fundamentals of this theory and we present the concept of internal and external cartel stability. We provide an illustration of this concept through a basic example of an oligopoly in a cartelization situation. Then, we show the relevance of these concepts by analyzing the battle between the high-definition DVD-player standards: Sony's Blu-Ray and NEC/Toshiba's HD-DVD.
    Journal of Media Economics 11/2010; 23(4):192-215.
  • Journal of Media Economics 11/2010; 23(4):187-191.