Journal of Ministry Marketing & Management

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Other titles Journal of ministry, marketing & management (Online), Journal of ministry, marketing & management, Journal of ministry, marketing, and management
ISSN 1528-6894
OCLC 43481602
Material type Document, Periodical, Internet resource
Document type Internet Resource, Computer File, Journal / Magazine / Newspaper

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Although the concept of internal control is as relevant to churches as it is to profit-seeking organizations, many authors have indicated that churches typically have weak systems of internal control. The implementation and maintenance of an adequate system of internal control is the responsibility of management, and pastors serve in a position similar to that of Chief Executive Officer. This study is a preliminary effort to determine what variables impact a pastor's ability to recognize strengths and weaknesses in the internal control system of a local church. A decisionmaking exercise was conducted in which pastors evaluated the internal control systems described in four cases. The findings show that the size of the church at which a pastor serves and denominational affiliation significantly impacted pastors' ratings of internal control scenarios, while years of experience as a pastor and business courses taken in college did not have a significant effect on the ratings.
    Journal of Ministry Marketing & Management 01/2001; 7(2):1-20. DOI:10.1300/J093v07n02_01
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    ABSTRACT: While marketing planning has become a major activity in most firms, religious organizations have been very slow in developing and utilizing marketing plans. The purpose of this paper is three-fold. First, to argue why it is critical for religious organizations to begin utilizing marketing plans. Second, to discuss the inherent benefits of marketing plans. Third, to offer a general marketing plan format that would be appropriate for religious organizations.
    Journal of Ministry Marketing & Management 01/2001; 7(2-2):51-67. DOI:10.1300/J093v07n02_04
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    ABSTRACT: There have been several articles recently advocating that religious organizations attempt to utilize proven marketing techniques that have obviously been so successful in both profit and non-profit firms. In spite of various obstacles preventing religious organizations from adopting marketing techniques and strategies, many have successfully become more marketing-oriented. The purpose of this paper is to discuss the likely benefits of a religious organization that attempts to become more marketing-oriented.
    Journal of Ministry Marketing & Management 01/2001; 7(1-1):33-41. DOI:10.1300/J093v07n01_04
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    ABSTRACT: For the majority of non-profit organizations, accountability issues as it relates to the financial affairs of the entity have already come under scrutiny and has resulted in substantial changes in their practices. However, for many faith-based organizations, especially churches, accountability and the resulting financial affairs are at the early stages of development. This paper explores the internal and external forces that are driving the transformation of faith-based organizations' fiscal accountability and the issues they face as these organizations attempt to implement the needed changes.
    Journal of Ministry Marketing & Management 01/2001; 7(1):1-8. DOI:10.1300/J093v07n01_01
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    ABSTRACT: This paper reports a study of communication with other members, performance of volunteer jobs, and participation in groups as antecedents of commitment to a local congregation. A mail survey of a large congregation in the southwestern US provides the basis for the empirical analysis. Participation in small groups is found to be an important antecedent of commitment to the congregation. The results are discussed and implications for ministry in the local church are presented.
    Journal of Ministry Marketing & Management 01/2001; 7(2):35-49. DOI:10.1300/J093v07n02_03
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    ABSTRACT: This article describes how market segmentation, a management tool widely employed by businesses, can be used to enhance the effectiveness of the ministry of a church by dividing the people in a church community into distinct groups that share common characteristics and needs. The authors suggest five major variables that can be used to divide a church community into groups: demographic, geographic, psychographic, behavioral characteristics, and benefit expectation. Market segmentation can strengthen the ministry of a church by helping the church focus on the needs of its community, identify special ministries that should be developed, prioritize programs, design specific programs, allocate scarce resources, and better evaluate the impact of specific programs.
    Journal of Ministry Marketing & Management 01/2001; 6(2):31-41. DOI:10.1300/J093v06n02_03
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    ABSTRACT: Recently, there have been a number of studies on the determinants of religious giving, looking at giving in a variety of denominations. One consistent finding across these studies has been the importance of stewardship programs. However, researchers have been less successful in identifying exactly which aspects of a stewardship program are likely to be most productive. This study analyzes the effect of implementing various stewardship techniques in U.S. Catholic parishes. The empirical findings show that just organizing an official parish-level stewardship committee has an impact, as does the introduction of the concept of tithing.
    Journal of Ministry Marketing & Management 01/2001; 7(1):43-60. DOI:10.1300/J093v07n01_05
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    ABSTRACT: The Sisters of the Sacred Heart, an international religious community of women, has chosen to use computer technology at each convent worldwide. Senior sisters in retirement at one upstate New York convent were instructed on the use of computers available to them on an individual basis, using the educational theory frame of Vygotsky, over a three-month period. In evaluating the experience, sisters reported positive outcomes for maintaining relationships worldwide, learning new skills and accessing information on the Internet and perceived computer technology as a valuable tool for information and communications.
    Journal of Ministry Marketing & Management 01/2001; 6(2):19-30. DOI:10.1300/J093v06n02_02
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    ABSTRACT: With the low costs associated with electronic funds transfer (EFT), many nonprofit organizations such as churches would benefit from its implementation. The electronic collection plate is beginning to establish itself inside churches nationwide. This movement is solving the problem of church members rushing out the door and arriving at church only to remember they have forgotten their checkbook—and if they do not have enough cash on hand with them this time, they simply say they will remember to bring more the following Sunday. The proper strategic use of e-tithing by management should provide tools to help in solving the hasty check-writing that takes place during church services or hasty pre-sermon visits to the ATM. With e-tithing and EFT successfully sending a digitally signed payment through an electronic funds transfer network, parishioners may never have to worry about remembering their checkbook again.
    Journal of Ministry Marketing & Management 01/2001; 7(2):21-33. DOI:10.1300/J093v07n02_02
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    ABSTRACT: Theological education is undergoing great change. In recognition of this change, this study addresses the unavailability of business education in the required curricula of graduate schools of theology.A survey was faxed to the deans of 310 randomly selected schools of theology. One hundred and eleven deans representing over 20 different denominations responded to the survey. Questions addressed the availability of business courses in the curriculums. Also solicited were the deans' opinions as to whether or not graduating students of theology were prepared in basic business skills to effectively lead all areas of church administration.Results indicate that 74% of the theology schools surveyed do not require or offer (92.66%) courses in basic business skills. Furthermore, an overwhelming majority (90.83%) of deans felt that most graduating theology students are not well prepared in the basic business skills necessary for effective church management.
    Journal of Ministry Marketing & Management 01/2001; 6(2):43-53. DOI:10.1300/J093v06n02_04
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    ABSTRACT: This article reports on the findings of an empirical study of pastors concerning their perceived preparation for church management. While most pastors perceived that their spiritual preparation for ministry was adequate, most reported that their management training was inadequate. Pastors also perceived that their success as pastors was related to their ability to manage and lead their churches. Based on these findings, we recommend that pastoral education programs include appropriate management and leadership courses, that continuing management education be made available to pastors, and that pastors be provided with management and leadership support.
    Journal of Ministry Marketing & Management 06/2000; 6(1):53-67. DOI:10.1300/J093v06n01_05
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    ABSTRACT: Using popular literature and the results of a survey of 476 undergraduates enrolled at two CCCU schools, I propose that the personal financial education of Christian college students is lacking. While students have a good understanding of the Scriptural basis of money, their knowledge is not realized in practice. Christian colleges and universities can address this deficiency by requiring all undergraduates to complete a course in personal finance. This requirement may have secondary benefits for the institution in the form of increased alumni participation and giving, lower student default rates, and increasing enrollments.
    Journal of Ministry Marketing & Management 06/2000; 6(1):11-18. DOI:10.1300/J093v06n01_02
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    ABSTRACT: Retaining members in churches is becoming increasingly difficult as more organizations compete for the time energies of the member. Understanding the factors that underlie member satisfaction allows church management to prioritize the use of resources and focus on those performance issues that make a difference to the member. This is an empirical study to determine the underlying dimensions of church member satisfaction. The research instrument used was a self-administered questionnaire that was completed by the members of a mainstream denominational church in the mid-west. Members who were satisfied with the church's overall performance were compared and contrasted with those who were dissatisfied. Results of the questionnaire were subjected to bivariate correlation, factor analysis, and logistic regression. Ten underlying dimensions of member satisfaction were discovered. Results of the survey are summarized and implications of the study for the management of other churches are discussed.
    Journal of Ministry Marketing & Management 01/2000; 5(2-2):51-66. DOI:10.1300/J093v05n02_04

  • Journal of Ministry Marketing & Management 01/2000; 6(1):1-10.
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    ABSTRACT: There is a workplace spirituality movement that is astir. Yet many managers may have been skeptical about its rightful place in that setting. This piece is written as a means to explore the relationship of spirituality to a workplace mainstay - leadership. This paper constitutes a transcript of interviews with four individuals who are each well practiced in the role of spiritual leadership. They are ministers who were each asked to explore the complex connections between spirituality, leadership, and the workplace. Finally, insights useful for both research and practice are offered based upon this dialogue.
    Journal of Ministry Marketing & Management 01/2000; 5(2):35-50. DOI:10.1300/J093v05n02_03
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    ABSTRACT: Total Quality Management (TQM) is a management philosophy or approach that is grounded on three core principles: a focus on the customer, participation and teamwork, and continuous improvement. It has been suggested that these principles are applicable to the management and operations of churches as well as to more traditional organizations. This paper describes the successful application of these core principles to a large Southern Baptist Church located in Bryan, Texas.
    Journal of Ministry Marketing & Management 01/2000; 5(2):21-33. DOI:10.1300/J093v05n02_02

  • Journal of Ministry Marketing & Management 07/1999; 4(2-2):23-35. DOI:10.1300/J093v04n02_03
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    ABSTRACT: The primary objective of this study was to determine if there was any relationship between the auditing practices of a church and the size of its membership, amount of the budget, and age. As part of this study a questionnaire was sent to a random sample of 224 churches in the South Hampton Roads area of Virginia. Usable replies were received from 81 churches and synagogues representing a response rate of 36 percent. Based upon the survey results approximately 84% of the responding churches were audited. As in for-profit businesses, the larger churches were more likely to have been audited. Of the churches that were audited, either internally or externally, three-fourths were required to have been audited. Only about 56% of the churches that were audited had utilized a written list of audit procedures and around 71% had received formal audit reports.
    Journal of Ministry Marketing & Management 07/1999; 4(2):47-57. DOI:10.1300/J093v04n02_05
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    ABSTRACT: The Internal Revenue Code includes several special provisions for persons qualifying as ministers. The IRS developed a set of Market Segment Specialization Program (MSSP) Guides to aid IRS agents in conducting audits of these specialized groups. This paper addresses some of the more relevant issues contained in the MSSP Guide for ministers. How IRS agents are directed to treat minister status, parsonage exclusions, gifts and taxable income, and employee business expenses are some of the topics covered.
    Journal of Ministry Marketing & Management 07/1999; 4(2):1-7. DOI:10.1300/J093v04n02_01