Journal of Fashion Marketing and Management

Publisher: Emerald

Journal description

As the essential resource for fashion management research, which can be applied in the workplace, the Journal of Fashion Marketing and Management seeks to draw contributions from around the world. With an eminent editorial team of industry experts, the journal covers all activities relating to the management and marketing functions in the garment manufacturing and retail sectors (as opposed to fibre or fabric issues).

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of Fashion Marketing and Management website
Other titles Journal of fashion marketing and management (Online), Fashion marketing and management
ISSN 1361-2026
OCLC 50167017
Material type Document, Periodical, Internet resource
Document type Internet Resource, Computer File, Journal / Magazine / Newspaper

Publisher details


  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Voluntary deposit by author of author's pre-print or author's post-print allowed on author's personal website or Institutional repository, where there is no mandate to deposit
    • If mandated by a funding agency, the author's post-print may be deposited in any open access repository after a 24 months embargo period
    • Author's pre-print and Author's post-print not allowed on subject-based repository
    • Must link to publisher version with DOI
    • Publisher's version/PDF cannot be used
    • Published source must be acknowledged with set statement
    • Non-commercial
    • Publisher last contacted on 02/04/2013
  • Classification
    ​ green

Publications in this journal

  • Journal of Fashion Marketing and Management 03/2015; 19(1):41-55. DOI:10.1108/JFMM-10-2013-0115
  • Journal of Fashion Marketing and Management 03/2015; 19(1):22-40. DOI:10.1108/JFMM-08-2013-0096
  • Journal of Fashion Marketing and Management 03/2015; 19(1):56-68. DOI:10.1108/JFMM-03-2014-0017
  • Journal of Fashion Marketing and Management 03/2015; 19(1):87-104. DOI:10.1108/JFMM-05-2013-0072
  • Journal of Fashion Marketing and Management 03/2015; 19(1). DOI:10.1108/JFMM-07-2013-0092
  • Journal of Fashion Marketing and Management 03/2015; 19(1). DOI:10.1108/JFMM-01-2015-0002
  • Journal of Fashion Marketing and Management 03/2015; 19(1):3-21. DOI:10.1108/JFMM-09-2012-0055
  • [Show abstract] [Hide abstract]
    ABSTRACT: This study examines consumer attention to and the perceived aesthetics of sale signs, such as the designs (size and color) of the Point of Purchase (POP) sale signs outside shops, and how these factors affect consumer intention to visit a shop based on expectation regarding the stores. External store stimuli were created using the Sketchup 8 software package. Research found that influences on intention to visit a store can differ depending on how the sale signs are perceived. Consumer expectations of the store can differ depending on the size of sale signs and the colors employed. We expect that the outcomes of this study will aid fashion brands in designing sale signs that reflect their brand value and image. Sale sign planning and utilization as a part of the strategy will be the key factor that can affect consumer behavior.
    Journal of Fashion Marketing and Management 01/2015; 6(1):20-32. DOI:10.1080/20932685.2014.971495
  • [Show abstract] [Hide abstract]
    ABSTRACT: Abstract Purpose – The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The goal was to uncover any issues which have interfered with or restricted apparel purchases. Design/methodology/approach – A mixed methods research design was employed to collect body measurements with the use of a 3D body scanner and conduct in-depth interviews with a convenience sample of 30 plus-size females aged 12-17 years and their families. Findings – The current US sizing system does not fully meet the measurement needs of this study group. Functional fit requirements often dictate the apparel purchased by plus-size female teens. Expressive and aesthetic desires often go unfulfilled by the apparel that satisfied their functional needs. Confusion over apparel size designations interfered with brand and store loyalty and resulted in fewer purchases from both physical and online stores. Practical implications – Plus-sizes are the fastest growing segment of apparel and offer brands and retailers substantial opportunity for market growth. Plus-size female teens desire to increase their apparel purchases, but have been hindered by certain product development and merchandising practices. Participants made suggestions for brands and retailers to increase sales in the plus-size female teen market. Originality/value – This study is unique by uncovering previously unknown issues regarding apparel fit and purchase behaviors of the plus-size female teens as well as relating participant’s advice to the apparel industry on this target market.
    Journal of Fashion Marketing and Management 01/2015; 19(2):120-135. DOI:10.1108/JFMM-02-2014-0012
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ Social co-creation refers to the process of using social media as a vehicle to carry out customer co-creation engagements. By allowing many customers to contribute to a specific co-creation initiative, social media makes co-creation platforms more efficient. The purpose of this paper is to examine: first, whether usability and information quality, visual appeal and image, interactivity, and web innovativeness, as perceived web site quality dimensions, were related to value equity; second, whether value equity was related to commitment and repurchase loyalty to social co-creation; and third, the moderating effects of aesthetic appreciation and fashion opinion leadership. Design/methodology/approach ‐ The conceptual foundation was based on the Quality-Value-Satisfaction model. Data were collected from US online apparel shoppers (n=691) using a consumer panel via an online survey. Structural equation modeling was employed to test the proposed model and research hypotheses. Findings ‐ Usability and information quality, visual appeal and image, interactivity, and web innovativeness had indirect influences on commitment and repurchase loyalty, mediated by value equity of social co-creation. Originality/value ‐ This proposed model may provide useful insights for apparel e-retailers to use in order to differentiate their e-strategies and develop successful social co-creation web sites. Furthermore, the proposed strategies will enable apparel e-retailers to fulfill customers' increasing demand for more interactive and online social shopping experiences that utilize the customer's own creativity.
    Journal of Fashion Marketing and Management 10/2014; 18(4). DOI:10.1108/JFMM-06-2013-0083
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to these firms. Design/methodology/approach ‐ A web-based content analysis of texts available on "About Us" or related sections of the Indian export firms was conducted. Text data were coded and interpreted. Findings ‐ Physical resources seemed to be one of the most critical resources for their competitive advantages for the study samples. The ability to provide affordable and competitive prices for their products and experience in exporting were recognized as important firm resource described by the study samples. Research limitations/implications ‐ The study results supported the resource-based theory of the firm by showing additional key firm resources, such as ability to maintain domestic operations and to provide competitive prices that Indian apparel exporters claimed to have. Generalizability of the results is cautioned due to the content and analysis mode of the study data. Practical implications ‐ The results indicate that design capabilities, flexible production systems, and skilled labor are the key resources that provide Indian apparel industry the competitive advantage over its competitors. Therefore, Indian apparel exporters may want to continue to strengthen and emphasize these abilities to foreign buyers to complete in the global marketplace. Originality/value ‐ Given the importance of Indian apparel industry in the global market place, this study builds a knowledge base of the key resources possessed by the Indian apparel export firms.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-10-2012-0062
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to examine affect of cosmopolitanism and consumers' susceptibility to interpersonal influence on Indian consumers' fashion clothing involvement. Moderating effect of demographics was studied. Design/methodology/approach ‐ Survey technique through self-administered questionnaire was used for data collection in both metropolitan and non-metropolitan cities in India. Findings ‐ Utilitarian, value expressive factors of normative influence and cosmopolitanism influence Indian consumers' fashion clothing involvement. Type of city, income, and education moderated influence of normative values and cosmopolitanism on fashion clothing involvement. Research limitations/implications ‐ One of the major limitations of current research was that it had a large number of respondents in the age group of 18-40 years. Future research can attempt to reduce age biasness. Practical implications ‐ The findings can prove helpful to international apparel brands marketing luxury and fashion clothing in India. However, since conformance to social norms was important for Indians, clothing manufacturers should use reference groups, opinion leaders, and celebrities to generate awareness. A blend of global and local lifestyle should be used. International luxury brands can customize their products to combine ethnic tastes. Originality/value ‐ Fashion clothing market promises immense growth opportunities in India. There is limited research to examine influence cosmopolitanism on Indian consumers' consumption behaviour. Knowledge about influence of global lifestyle, brands, mass media, and services on Indian consumers' behaviour can help in targeting them effectively.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-05-2013-0066
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to derive a comprehensive model with integrated dimensions of trait constructs to understand the shoppers' dispositional traits in consumption. This study endeavors to gain empirical validation of a motivational network of shoppers' traits in consumption as well as to ascertain different shoppers' typology from the configurations of personal factor attributes. Design/methodology/approach ‐ Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping malls in Klang Valley, Malaysia. The factor structure of personal factors was achieved using confirmatory factory analysis. The hierarchical and non-hierarchical cluster analysis was employed to develop the shoppers' typology. Findings ‐ A relatively good fit in confirmatory factor analysis validates the applicability of the conceptualized personal factor attributes measurement model. The constitution of personal factor attributes results in three shoppers typology of Confident, Enthusiastic Shoppers; Moderate, Pragmatic Shoppers and Self-Confined, Apathetic Shoppers. Practical implications ‐ The study provides an understanding of the personal attribute factors and disseminates insightful information about profile of shoppers' typology. Accordingly, the implementation of the strategy which involving the personality and psychological desires of the consumers, is now possible. Originality/value ‐ This paper stipulates new insights to discern other dimensions in personality traits to examine the personal factor attributes, by considering the elemental traits, compound traits, situational traits and surface traits in a holistic manner. The findings of this study advance the knowledge on personal factor attributes that shape shopping behavior along with practical applications.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-03-2013-0029
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the emerging organizational field of post-retail responsibility of garments, describing how and why several fashion companies have engaged with reuse and recycling practices and which opportunities and challenges they face. Design/methodology/approach ‐ The study relies on the qualitative multiple explorative case study method. The data were collected from 12 in-depth, semi-structured interviews with seven fashion companies and documentation analyses of two companies. Data were analyzed using the thematic analyses approach. The main limitation of the study is the limited selection of cases and therefore a larger data set and further studies are required to extend the understanding of the phenomenon for more generalized statements and in-depth understanding. Findings ‐ The findings demonstrate that post-retail responsibility of fashion is an emerging field in the fashion industry that offers several business opportunities to fashion companies, but also requires rethinking of existing value propositions and engagement of a wider stakeholder group in order to find sustainable solutions for garments' end of life. The field is still new with limited best practice, however, two main strategies of how fashion companies address post-retail responsibility of their products can be distinguished: second hand retailing and product take-back schemes. Originality/value ‐ This paper contributes to research by advancing understanding of fashion industry's role in the end-of-life of their products and the associated opportunities and challenges. This study belongs to the first round of research that directly addresses the post-consumer textile waste from the fashion industry's perspective.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-01-2013-0005
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to propose and examine a consumer-perceived value (CPV) formation model in the context of Hawaiian attire (aloha attire). The effects of key socio-demographic factors on perceived values of aloha attire were empirically determined. Design/methodology/approach ‐ CPV is conceptualized as a multi-dimensional construct including emotional value, social value, quality value, and price value. The investigated socio-demographic factors included residential status, age, gender, ethnicity, education level, income level, and type of retailers from which consumers usually purchase aloha attire. The primary data were gathered by a questionnaire survey of US consumers. Using 330 survey returns, factor analysis and multiple regression analysis were utilized for data analysis and hypothesis testing. Findings ‐ The proposed model was proven valid and the four value constructs cumulatively accounted for 68.6 percent of the variance in CPV of aloha attire. Majority of variances of perceived values (social value at 74 percent, emotional value at 70 percent, price value at 67 percent, and quality value at 65 percent, respectively) can be accounted for by investigated socio-demographic factors. Gender and ethnicity significantly affected perceived social and emotional values. Income level and education level significantly affected all perceived values. Residential status only affected perceived price and emotional values, while retailer type significantly affected perceived social, emotional, and quality values. Practical implications ‐ Incorporation of gender, ethnicity, income level, education level, residential status, and retailer type information in developing marketing strategies and promotional programs can help companies more effectively convey desired values of aloha attire to target consumers. Originality/value ‐ This empirical study responded to the need for better understanding of consumer desired values for aloha attire to support more effective product development and marketing. The knowledge gained from this study provides valuable insights for both academicians and industrial practitioners.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-05-2013-0067
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers' use of information sources. Design/methodology/approach ‐ A survey was conducted using a convenience sample of 171 male and 180 female US college students. Data were analyzed using PASW Statistics 18 and Analysis of Moment Structure (AMOS) 18. Findings ‐ Results showed that consumers may be characterized by their use of information sources. First, consumers who use internal information sources are women. Second, consumers who use personal external information sources are women and individuals who enjoy processing feelings. Third, consumers who use impersonal external information sources are women, feeling processors, and risk-takers. Consumers in the third group may find the market-dominant information more useful than the personal opinions of reference groups, indicating that they may tend to be pro-active in exploring and getting what they want rather than allowing their reference groups to suggest ideas to them. Research limitations/implications ‐ Results of the current study cannot be generalized to the larger population of other consumer groups. This research affirms and extends the Consumer Decision Process Model (Blackwell et al., 2005) regarding individual difference variables (e.g. gender, need for affect, tolerance for risk-taking) related to consumers' use of information sources in apparel shopping. Practical implications ‐ Results of the study suggest that apparel marketers who provide information through impersonal sources pay special attention to women and risk-takers because they are more likely to be the group of consumers on the other side of the communication link. Marketers may want to focus on promotional strategies that stimulate consumers' emotions and valence toward products, brands, and/or stores thereby responding to customers' need for affect. It is also recommended that marketers consider which categories of impersonal sources best fit their target customers. Originality/value ‐ This study is the first to investigate the effects of consumers' gender, need for affect, and tolerance for risk-taking on their preference of using information sources in clothing shopping.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-04-2013-0058
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose ‐ The purpose of this paper is to provide the results of an exploratory study comparing attitudes of young fashion conscious consumers towards ethical fashion in Canada, France and the UK. Design/methodology/approach ‐ The methods used in this research were qualitative with a mix of interviews and focus groups and a new application of a visual method widely used within design and fashion environments, the mood board. The study is based within the contrast of a growing trend towards sustainability and the rise of fast fashion where consumers are increasingly demanding cheaper items. The research is also grounded in cross-cultural research where the comparison of data emanating from different cultures and languages presents specific dilemmas for researchers. Findings ‐ Results indicated that there were notable differences in the perception of ethical fashion between the respondents from these three cultures. In the representation and appeal of this fashion segment, in terms of its perceived availability, the transfer of meaning connected with the observation of higher price points and in the use of ethical purchases in the fashion arena as an offset or redemption for unethical behaviour in other contexts. Originality/value ‐ The originality of this paper lies in the innovative use of the visual qualitative methods which contributes to the debate concerning the research methods associated with cross-cultural research and extends the restricted body of literature which compares cultural attitudes in this area by offering key insights into the complex issues surrounding ethical fashion consumption.
    Journal of Fashion Marketing and Management 09/2014; 18(4). DOI:10.1108/JFMM-11-2012-0067
  • Journal of Fashion Marketing and Management 07/2014; 18(3):284-300. DOI:10.1108/JFMM-03-2012-0013