Asia Pacific Journal of Marketing and Logistics (Asia Pac J Market Logist )

Publisher: University College of Southern Queensland, Emerald

Description

The Asia Pacific Journal of Marketing and Logistics (APJML) aims to provide a unique focus on marketing and logistics in the Asia Pacific region. It includes articles which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.

  • Impact factor
    0.00
  • 5-year impact
    0.00
  • Cited half-life
    0.00
  • Immediacy index
    0.00
  • Eigenfactor
    0.00
  • Article influence
    0.00
  • Website
    Asia Pacific Journal of Marketing & Logistics website
  • Other titles
    Asia Pacific journal of marketing and logistics, Journal of marketing and logistics
  • ISSN
    1355-5855
  • OCLC
    29833739
  • Material type
    Periodical, Internet resource
  • Document type
    Journal / Magazine / Newspaper, Internet Resource

Publisher details

Emerald

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • On Authors website or institutional website
    • Non-commercial
    • Published source must be acknowledged
    • Must link to publisher version
    • Publisher version cannot be used
    • Eligible UK authors may deposit in OpenDepot
    • Third parties must not systematically deposit into institutional or subject repositories
  • Classification
    ​ green

Publications in this journal

  • Asia Pacific Journal of Marketing and Logistics 07/2014; 26(4).
  • Asia Pacific Journal of Marketing and Logistics 06/2014;
  • [Show abstract] [Hide abstract]
    ABSTRACT: Marketing information system is an important tool that facilitates customer value. The purpose of this study was to examine the relationship between marketing information system quality (MKISQ) and customer value equity management (CVEM) within banking sector. Results shows that the three dimensions of the MKISQ: information system quality, marketing orientation and support service quality Influence value equity. This study contributes to the rare empirical investigation of the MKISQ and CVEM. The paper provides detail discussion, Imitations and suggestions for future research.
    Asia Pacific Journal of Marketing and Logistics 03/2014; 3(3).
  • Asia Pacific Journal of Marketing and Logistics 10/2013; 25(5).
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose - The purpose of this study was to explore whether and to what extent brand origin associations transfer to brand personality perceptions. Whether and in which ways product involvement and familiarity have some moderating effects on this relationship was also explored. Design/methodology/approach - Using experimental design, hypotheses were tested in two product groups. Findings - Results show that subjects not provided brand origin information perceived the competence dimension of brand personality significantly lower than subjects who were provided brand information. Also, product involvement positively moderates brand origin effect while product familiarity negatively moderates it. However, two-way interactions of brand origin and product involvement are more meaningful than all other interactions and main effects. Research limitations/implications - The findings were based on data collected in an experimental setting from a convenience sample that was somewhat homogeneous. Also only one dimension of brand personality(competence) has been used in this study. Practical implications - Supporting the importance of brand origin on brand personality perceptions, these results show that the general characteristics of countries can translate into personalities of their brands from the product categories that have a good reputation on international markets. As the most significant implication for practitioners, the maximum effectiveness of marketing communication strategies can be achieved through the effect of brand origin on brand personality perceptions only if proper segmentation can be made with regard to involvement and familiarity. Originality/value - This is the first study that has empirically demonstrated the role of image transfer on building brand personality perceptions through brand origin information.
    Asia Pacific Journal of Marketing and Logistics 09/2013; 25(4).
  • Asia Pacific Journal of Marketing and Logistics 09/2013; Vol. 25(4):655-673.
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose – The purpose of this paper is to explore the combined moderator role of consideration set size (CSS) and variety seeking (VS) on the satisfaction-loyalty relationship, and uses theories and findings mostly from the brand literature to test some hypotheses at a product category level. Design/methodology/approach – The authors use survey data of 487 Vietnamese consumers in a food context. A structural equation modelling (SEM) approach for moderator analysis with latent constructs is used to test the hypotheses. Findings – CSS has a positive effect on CRL, while VS has a negative effect on CRL. CSS is found to have a positive moderator effect on the category satisfaction-category repurchase loyalty relationship. More interestingly, CSS still interacts with VS to positively influence this relationship. Research limitations/implications – The object and setting of this study is limited to one product category in one market. The nature of causality is problematic due to the use of survey design. Practical implications – Those findings imply that a product category extension with alternatives providing complementary benefits will have a higher chance of success with satisfied consumers, especially those with high VS, than with less satisfied consumers. Social implications – The study recommends that people should vary their diet to achieve different kinds of vitamins, minerals and tastes for their health. Similarly, the tourism industry should satisfy tourists’ variety-seeking needs by exploring new categories. Originality/value – This study contributes to the literature by discussing and highlighting positive moderator effects of CSS and VS on the satisfaction-loyalty relationship at a product category level. The findings are contrast with brand literature which confirms negative moderator effects of CSS and VS on this relationship.
    Asia Pacific Journal of Marketing and Logistics 03/2013; 25(4):590-613.
  • Asia Pacific Journal of Marketing and Logistics 01/2013;
  • Asia Pacific Journal of Marketing and Logistics 01/2013; 25(1):131-143.
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose – This paper aims to report the development of an Islamic service quality scale that is derived from the literature, verbal protocol method interviews, and survey. Design/methodology/approach – Verbal protocol interviews were conducted with 24 men and 12 women from Indonesia. A pilot testing of the questionnaire was conducted with four Indonesian students. The items were further refined and pilot tested with six Indonesian students. Exploratory factor analysis and reliability analysis (n=200) and confirmatory factor analysis (n=607) were used to examine the factor structure and reliability of the scale. Findings – The results indicate a robust measure of Islamic service quality: general Islamic values, Halal/Haram, attention to Islamic religious activities, honesty, modesty, and humaneness and trustworthiness. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries. Successful service providers need to be cognizant of the intrinsic roles played by Islamic values and practices among the Muslim consumers. Research limitations/implications – Major limitations include the recall ability of consumers during the verbal protocol method of interviewing, potential blending of Islamic values and Javanese culture, and the extent of separation of state and religion. Future researchers can apply the Islamic service quality measure to Muslim consumers in other countries. Practical implications – Successful service providers need to be cognizant of the intrinsic roles played by Islamic values and practices among the Muslim consumers. Originality/value – This paper contributes to the extant literature on Islamic marketing by developing a unique measure of service quality that is pertinent to Muslim consumers.
    Asia Pacific Journal of Marketing and Logistics 01/2013; 25(3):472-490.
  • Asia Pacific Journal of Marketing and Logistics 01/2013; 25(2):321.
  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose – The purpose of this paper is to use high-tech companies in Taiwan as research subjects to verify the fit of the commitment-trust theory and explore the supply chain relationships among research variables. Design/methodology/approach – The key mediating variables model (KMV) proposed by Morgan and Hunt is applied to construct the research structure, hypotheses, and questionnaire. The research hypotheses are validated through structural equation modelling and confirmatory factor analysis. Findings – Research results show that for two parties of an exchange relationship, higher levels of trust can lead to better interactions and trust is an important factor affecting their supply chain partnerships. It helps increase interests of both parties, facilitate constant co-operation and communication, and reduce uncertainties. Higher levels of commitment can also help increase value benefits, reduce a partner's propensity to leave, and enhance supply chain co-operation efficiency. Originality/value – Empirical results indicate that relationship marketing is a strategy that promotes trust and commitment of partners in high-tech industries. While information sharing and communication can increase partners' intention of long-term co-operation, functional conflicts can facilitate positive interactions and reduce uncertainties. Through relationship marketing, high-tech companies can create win-win strategic alliances to develop their competitive advantages in the market.
    Asia Pacific Journal of Marketing and Logistics 08/2012; 24(4):690-707.

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