Asia Pacific Journal of Marketing and Logistics Impact Factor & Information

Publisher: University College of Southern Queensland, Emerald

Journal description

The Asia Pacific Journal of Marketing and Logistics (APJML) aims to provide a unique focus on marketing and logistics in the Asia Pacific region. It includes articles which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Asia Pacific Journal of Marketing & Logistics website
Other titles Asia Pacific journal of marketing and logistics, Journal of marketing and logistics
ISSN 1355-5855
OCLC 29833739
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details


  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Voluntary deposit by author of author's pre-print or author's post-print allowed on author's personal website or Institutional repository
    • If mandated by a funding agency, the author's post-print may be deposited in any open access repository after a 24 months embargo period
    • Author's pre-print and Author's post-print not allowed on subject-based repository
    • Must link to publisher version with DOI
    • Publisher's version/PDF cannot be used
    • Published source must be acknowledged with set statement
    • Non-commercial
    • Publisher last contacted on 02/04/2013
  • Classification

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Purpose – While the Internet has emerged as a retail force to be reckoned with, its’ success is dependent, at least in part, on other promotional tools. One such tool is permission email marketing (PEM). Operating within the framework of the Technology Acceptance Model (TAM), this study explores the influence of PEM on the perceived value derived from Internet shopping. Design/methodology/approach – Data were collected through an online survey in Melbourne, Australia. Utilising a sample of 338 consumers, the resulting data was analysed using structural equation modelling. Findings – The results of the study indicate that PEM positively influences the perceived usefulness, ease of use and enjoyment derived from shopping online. Furthermore, it also serves to reduce the perceived risk. PEM serves as an important extension of the TAM, with the findings from this study highlighting not only what the sources of online shopping value are, but also how they can be influenced. Research limitations/implications – The limitation applies to the research context in which the study was carried out – fashion shopping. Practical implications – The study confirms the importance of PEM and highlights to retailers that they have another important tool at their disposal. Originality/value – This study highlights the importance of PEM and support the proposition that its key source of value lies in providing information that the consumer wants. Such relevance is the key of distinction between PEM and SPAM. Despite the rapid growth of Internet shopping in Australia, very few online shopping studies have been conducted in an Australian context. This study helps to address such an oversight. Keywords E-commerce, online shopping, permission marketing, technology acceptance model
    Asia Pacific Journal of Marketing and Logistics 01/2016; 28(2).

  • Asia Pacific Journal of Marketing and Logistics 11/2015; 27(5):692-716. DOI:10.1108/APJML-01-2015-0010
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    ABSTRACT: Purpose – The purpose of this paper is to determine the antecedents of speed to market (SM). Further, a model was established on SM with the organizational variables of enacting organizational environment (EOE), organizational infrastructure (OI), project complexity (PC) and creation of collective mind (CCM). Design/methodology/approach – This research was based on structured survey questionnaire data of 415 managers from private and public sector firms in India. The data analysis was carried out with SPSS 20 and AMOS 18 for structural equation modeling. Findings – Research results indicated that the exogenous factors were EOE and OI. PC and CCM were the intervening variables and SM was the endogenous variables. The result indicated that there was significant positive relationship between EOE and PC, EOE and CCM. There was also a significant positive relationship between the variables EOE with PC, OI with PC and CCM with PC. Finally there existed a significant positive relationship between PC and SM and CCM and SM. Research limitations/implications – This research study was one of the first research studies developing a model on SM with the exogenous variables of EOE and OI and the intervening variables of PC and CCM. Practical implications – The managers in both public and private sector organizations looking to create and sustain competitive advantage by providing a fast and apt response to market demand by product development can use the inputs from the study. Organizations should be developed in such a manner to enrich the EOE and have a agile and flexible OI. This would help organizations in having CCM and undertake PC. A well-coordinated effort encompassing all these would help the organization to have a fast and steady SM. Originality/value – This research was one of the very first studies relating SM with EOE, OI, PC and CCM in an emerging market context.
    Asia Pacific Journal of Marketing and Logistics 11/2015; 27(5):784-800. DOI:10.1108/APJML-12-2014-0172
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    ABSTRACT: Purpose – The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures. Design/methodology/approach – The research relied on samples from China (n=486), India (n=377), Japan (n=362), Korea (n=386), and the USA (n=580). The invariance process involved carrying out a series of confirmatory factor analyses with progressively more restrictive constraints. Findings – Results show the SR scale to be reliable and valid across culturally and religiously diverse countries. Implications of the findings are also discussed. Originality/value – Based on Katz (1988) this is a new scale to measure SR and its measurement invariance is assessed across culturally divergent countries.
    Asia Pacific Journal of Marketing and Logistics 11/2015; 27(5):717-734. DOI:10.1108/APJML-10-2014-0144
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    ABSTRACT: Purpose – The purpose of this paper is to explore reasons for not buying products through online. The study also tries to explain the relationship between intentions to trust (IT) and online purchase intentions. Design/methodology/approach – Data were collected through well-structured instrument, distributed to 226 students of Masters of Business Administration and Masters of Computer Applications departments of a north Indian University. Confirmatory Factor Analysis and Structural Equation Modelling were used to analyse the data and to test the formulated hypotheses. Findings – The results of the study highlight that 90 per cent of the respondents are aware about online shopping sites but only 38 per cent are online buyers of various products. Major reasons for not shopping are lack of security, absence of physical examination and testing of products, lack of product’s complete information, unattractive visual displays and layouts, etc. However, it is observed that nearly 79 per cent respondents have positive intentions to buy products online in near future. Research limitations/implications – There is a need to study actual online buying behaviour. Also, models like Technology Acceptance Model and Diffusion of Innovation have not been studied. As the study was confined to students only, it can be replicated to other age group consumer segments and extended to other emerging economies as well. There is a need to take into consideration some other important dimensions in the future studies, namely, predictability, familiarity, third party certification, attitude, ease of use, perceived risk, etc., for the better analysis of behaviour. Practical implications – E-vendors must properly implement money back guarantee schemes when there is non-delivery of ordered goods, provide dispute resolution system, instil confidence in customers, highlight security, privacy policy, display contacts details, etc., to increase customers’ IT and purchase products online. Originality/value – The paper identifies the factors that obstruct customer to purchase products online. More particularly, in Indian context the present study makes valuable contribution as the Indians have been reported to be techno phobic and uncertainty avoidant.
    Asia Pacific Journal of Marketing and Logistics 11/2015; 27(5):758-783. DOI:10.1108/APJML-10-2014-0146
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    ABSTRACT: Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach, evaluations and critical analysis of the DIY industry was being formulated by drawing on real life brands and examples. An analysis of various DIY retail strategies and DIY decking companies was synthesised to provide insights into the DIY industry. Findings – The insights into the industry outlines the changing consumer attitudes and motivations towards DIY and decking tasks. The findings on an evolving DIY industry, in particular the decking market demonstrate useful implications for academics, policy makers and brand practitioners. Originality/value – There have been little industry studies that delve into specifically decking products. Considering the vast increase in homeware, renovations, and gardening, the study provides insights from various case studies into the strategies undertaken by Australian and global companies. In addition, the majority of studies undertaken have also been concerned with the intrinsic motivations of consumers and not necessarily the extrinsic effect that brands and retailers advertently and inadvertently communicate and signal to consumers of DIY products.
    Asia Pacific Journal of Marketing and Logistics 11/2015; 27(5):826-838. DOI:10.1108/APJML-09-2015-0135
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    ABSTRACT: Purpose – The purpose of this paper is to examine what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers. Moreover, what changes to wine bottle characteristics and standard wine composition appealed and could affect their purchasing decision. Design/methodology/approach – Data were collected through an online survey of 910 wine consumers who resided in Metropolitan Philadelphia and New York City. Findings – Based on conjoint analysis, averaged importance for food-wine-pairing information on wine bottle back labels was greater than both how to contact and connect with the winery and winery background information. Within the pairing information factor, description of food-wine-pairings and symbols of food-wine-pairings received positive utility values, indicating consumers preferred these options more than having no pairing information present. Consumers who purchased wine at least once a week were more positively impacted by the alternatives presented, with influence decreasing as purchasing frequency declined. Wine purchasing frequency is related to the number of wine drinkers living in a household and wine consumption within a household is most often a shared consumption activity. More females drink wine but the consumption frequency of males is higher. Practical implications – Producers considering changing either the wine composition or a bottle characteristic should note that, based on frequency of wine purchasing, changes that may invoke a positive response are: decreased calorie content, wine made from “sustainably farmed” or “naturally farmed” grapes, and producing USDA Certified Organic wine. Originality/value – This study is the first to investigate what changes to extrinsic cues in the form of wine bottle and back label characteristics and to the wine composition (taste) intrinsic cue appeal to consumers in the US market and might influence their purchase decisions.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):516-534. DOI:10.1108/APJML-09-2014-0140
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    ABSTRACT: Purpose – The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs). Design/methodology/approach – The study uses 18 web site design variables identified by previous research. Findings – The results show that US and Chinese SME corporate web sites have both similarities and differences in terms of web site design attributes. The design differences are not much affected by the impacts of macro-economy and technology gaps. However, US and Chinese SMEs may differ in terms of their marketing practices and cultural orientations, and as a result, web site design attributes still remain significantly different. Originality/value – Marketing and cultural factors are found to be important determinants in SMEs’ organizational web site design across the two countries.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):582-599. DOI:10.1108/APJML-07-2014-0116
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    ABSTRACT: Purpose – On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised by unpredictable trading conditions both worldwide and in the Asia-Pacific region, the purpose of this paper is to provide insights and advice for marketing strategists within New Zealand’s manufacturing sector. Design/methodology/approach – The inquiry is based on two point-in-time mail surveys, one during recessionary conditions and the other during favourable economic conditions, with similar samples of 427 and 272 New Zealand manufacturers, respectively. Data analyses were conducted using SPSS and sought to compare and contrast successful strategic marketing decision making between the two time-points. Findings – The results confirm that, irrespective of prevailing economic circumstances, basic strategic marketing plays a pivotal role in facilitating the competitive success of New Zealand manufacturers. However, with the notable exception of three “evergreen” practices – targeting selected market segments, competing on the basis of value-to-the-customer, and finding new ways to do business – the results also suggest that different economic conditions otherwise necessitate quite different priorities for success at each stage of the strategic marketing decision-making process. Research limitations/implications – Due to relatively low-response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, since an identical questionnaire was administered at two time-points ten years apart, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out. Practical implications – The research highlights the important contribution that strategic marketing makes to the achievement of competitive success in New Zealand’s manufacturing sector. It also identifies some of the underlying “key drivers” that best predict successful strategic marketing decision making in times of recession compared with growth, thereby indicating a number of key lessons for marketing strategists. Originality/value – This study addresses a number of gaps in the empirical marketing literature. Although many previous studies have shown various strategic marketing activities to be critical to competitive success, few have examined it as a multi-step decision-making process and none have done so in the context of New Zealand manufacturing. Nor have previous studies sought to compare and contrast effective strategic marketing decision-making set against the background of contrasting economic circumstances.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):600-627. DOI:10.1108/APJML-10-2014-0155
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    ABSTRACT: Purpose – Supplier development (SD) is a kind of collaboration among a buyer and a supplier to seek constant improvement in supplier performance and capabilities to provide better quality, on-time delivery of products and services at lower cost. The purpose of this paper is to exhibit and summarize the important aspects of SD benefits, SD criteria and SD activities. Design/methodology/approach – The review of SD aspects is based on 72 papers published from 1991 to till date in academic databases namely Science Direct, Emerald, Springer-Link Journals and IEEE Xplore with “supplier development” and “vendor development” as keywords. Findings – Through the literature review, this paper brings up the analysis of aforementioned aspect of SD in detail and put forth 43 SD benefits, 23 SD criteria and 9 SD activities. This paper also presents the important SD benefits, SD criteria and SD activities based on the occurrence in literature. Research limitations/implications – The literature on practical difficulties for implementation of SD activities, and trade-off between benefits and risk associated with SD activities are seldom available. Originality/value – This paper presents a literature review on three crucial aspects namely SD benefits, SD criteria and SD activities. The SD benefits, SD criteria and SD activities are identified according to their level of importance. The main contribution of this paper is to draw together three above mentioned important aspects of SD.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):653-675. DOI:10.1108/APJML-11-2014-0161
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    ABSTRACT: Purpose – The purpose of this paper is to investigate the effect of perceived product similarity and comparative ad claims on brand responses. Design/methodology/approach – This study uses a two (similarity between the target product and the comparison product: relatively similar vs dissimilar) by three (product attributes of the target product: common to the comparison product, distinct from the comparison product, and a combination of common and distinct attributes) between-subjects factorial design with 300 Thai undergraduate students. Findings – It finds that when perceived similarity between the products is high, a combination of superiority (distinct) and parity (common) ad claims lead to the best brand responses. When perceived similarity is low, superiority claims bring about the best brand responses. Research limitations/implications – It extends comparative advertising and category-substitution research by addressing the research gaps in perceived similarity and claim type. Practical implications – Companies should emphasize a product’s superior attributes in general but a combination of common and superior attributes when the product is relatively similar to other products in comparative advertising. Originality/value – This study provides new evidence that perceived product similarity moderates the effect of comparative ad claims on brand responses.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):535-558. DOI:10.1108/APJML-05-2014-0086
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    ABSTRACT: Purpose – The purpose of this paper is to understand the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test the conceptual framework of Du et al. (2007). Design/methodology/approach – A quantitative study was conducted using a mall intercept survey of 184 Thai mobile phone service provider consumers in Bangkok, Thailand. Findings – A CSR emphasised brand is more likely than non-CSR emphasised brands to accrue consumer CSR awareness, positive attitude to company motivations and beliefs in the CSR of that company. Although beliefs are associated with consumers’ greater identification and advocacy behaviours towards the CSR emphasised brand than the non-CSR emphasised brands, they are not associated with loyalty. Practical implications – The paper provides potential guidance for companies to more effectively position and communicate their CSR activities to create differential advantages. Originality/value – Findings of the study demonstrate some support for a business case for CSR in Thailand.
    Asia Pacific Journal of Marketing and Logistics 09/2015; 27(4):628-652. DOI:10.1108/APJML-10-2014-0151
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    ABSTRACT: Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau gambling industry. The paper aims to discuss these issues. Design/methodology/approach – Practitioners from banking and gambling industries offered their cutting-edged analysis and viewpoints with scholars’ observation. Findings – Macroeconomic and political factors in China are the principal direct cause of Macau’s gambling revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of gambling industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gambling business by relocating the resource and adding more non-gambling amenities. Originality/value – This paper provides a fresh perspective, and a new line of thinking with regard to how gambling industry in Macau will develop in next decade since 2015. It therefore potentially directs a new path of research in the area.
    Asia Pacific Journal of Marketing and Logistics 06/2015; 27(3):499-512. DOI:10.1108/APJML-03-2015-0045
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    ABSTRACT: Purpose – The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods. Design/methodology/approach – This is a qualitative, exploratory study that is set in a duopoly retail environment in the Asia-Pacific region. The study employed 18 in-depth interviews with executives and managers of two umbrella retail organisations and their suppliers/manufacturers. The method of data analysis employed was content analysis. Findings – Despite CC input in merchandising decisions, it is the retail chains that have the final say on shelf matters. There is no risk of strategic loss of power in employing CCs to manage store product categories on behalf of, or in partnership with retailers provided the retail chains closely monitor the activities and decisions/recommendations of the captains. Research limitations/implications – The paper is developed from data obtained from the grocery retail industry of one economy. Future research would need to extend this study to other economies with similar as well as different conditions. Practical implications – The research offers reassurance to grocery retail practitioners who may be contemplating lessening the burden of managing all their store categories by themselves and switching to CC arrangements. The reassurance is that the reported risk associated with loss of power is manageable. Originality/value – The paper has created a typology termed the “category captain arrangement/ grocery retail concentration matrix” and specific directions for further research.
    Asia Pacific Journal of Marketing and Logistics 06/2015; 27(3):368-384. DOI:10.1108/APJML-08-2014-0124
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    ABSTRACT: Purpose – Logistics capability is an important ability for transport and logistics firms to deliver the value and services to the customers. In contrast, supply chain uncertainty and risk is an issue in supply chain and logistics to obstruct the delivery. The purpose of this paper is to evaluate and understand the logistics capability, and to provide empirical evidence for logistics capability mitigating supply chain uncertainty and risk in the Australian courier firms. Design/methodology/approach – This study examines the relationship between logistics capability and supply chain uncertainty and risk. Partial least squares approach for structural equation modelling is applied for data analysis involving the interplay of theoretical thinking and empirical data. Empirical data are collected through a web-based survey. Total 98 Australian courier firms are identified and invited in the study. Findings – Based on the factor analysis, the authors identify the key factors of logistics capability for the Australian courier firms. This would help both academics and practitioners to have a better understanding of logistics capability in the transport ad logistics firms. In addition, results indicate that there is a negative relationship between logistics capability and supply chain uncertainty and risk in the Australian courier firms. Research limitations/implications – The result in support of logistics capability mitigating supply chain uncertainty and risk. It also makes a contribution to logistics risk management literature. The paper focuses on the Australian courier industry. Therefore, any generalisation to other countries or sectors must be made with caution. Originality/value – This paper provides an insight into supply chain uncertainties and risks management. This would result in the development of a practical guidance for practitioners developing and deploying logistics capability to support and enable supply chain risk management strategies.
    Asia Pacific Journal of Marketing and Logistics 06/2015; 27(3):486-498. DOI:10.1108/APJML-11-2014-0157

  • Asia Pacific Journal of Marketing and Logistics 06/2015; 27(3):467-585. DOI:10.1108/APJML-09-2014-0130