Journal of Marketing Communications (J Market Comm )

Publisher: Taylor & Francis

Journal description

The Journal of Marketing Communications is devoted to publishing research papers and information concerning all aspects of marketing communications and promotion management. It is a channel for discussing emergent issues such as relationship marketing and integrated marketing communications together with behavioural foundations of marketing communications and promotional management. Issues that the journal covers include: Marketing communications - communications via any or all of the marketing mix elements. The way(s) the marketing mix elements are operationalized and interrelated for communication purposes in marketing plans. Promotional management - this would not only include the bedrock of advertising, sales promotion, publicity and personal selling, but would also include emergent areas such as marketing public relations, direct marketing and sponsorship. The mechanism or process of developing effective communications or promotion via specific case studies. Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovations and adoption factors. Effects of changing environmental circumstance on marketing communications and promotional strategy - altered budget allocation, messages. and media vehicles adopted. Exploration of the trends toward integrated marketing communications, marketing public relations, and relationship marketing. Examples of sound or innovative teaching or training practice in relation to the marketing communications or promotional management. The interface between corporate and marketing public relations. The relationship between marketing and corporate communications.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of Marketing Communications website
Other titles Journal of marketing communications (Online)
ISSN 1352-7266
OCLC 49818363
Material type Document, Periodical, Internet resource
Document type Internet Resource, Computer File, Journal / Magazine / Newspaper

Publisher details

Taylor & Francis

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after either 12 months embargo for STM, Behavioural Science and Public Health Journals or 18 months embargo for SSH journals
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • STM: Science, Technology and Medicine
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • 'Taylor & Francis (Psychology Press)' is an imprint of 'Taylor & Francis'
  • Classification
    ​ green

Publications in this journal