Journal of International Marketing (J INT MARKETING )

Publisher: Eli Broad Graduate School of Management. Center for International Business Education and Research; American Marketing Association, American Marketing Association


Readers rely on Journal of International Marketing for the latest in global marketing issues. Geared both to international marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of the latest marketing theories, in-depth articles, and coverage of new methods. Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International Marketing is the foremost resource on today's international marketing environment.

  • Impact factor
  • 5-year impact
  • Cited half-life
  • Immediacy index
  • Eigenfactor
  • Article influence
  • Website
    Journal of International Marketing website
  • Other titles
    Journal of international marketing (East Lansing, Mich.), Journal of international marketing
  • ISSN
  • OCLC
  • Material type
    Periodical, Internet resource
  • Document type
    Journal / Magazine / Newspaper, Internet Resource

Publisher details

American Marketing Association

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author cannot archive a post-print version
  • Conditions
    • Pre-prints (working papers) on author's personal websites, subject specific pre-print archives or working paper archives, such as Social Science Research Network (SSRN)
    • Institutions may deposit in their institutional repository
    • Publisher's version/PDF must be used
    • Publisher copyright and source must be acknowledged
    • Must link to publisher version
  • Classification
    ​ yellow

Publications in this journal

  • Academy of International Business Southeast Asia Reginal Conference; 12/2014
  • Journal of International Marketing 07/2014;
  • Journal of International Marketing 07/2014;
  • Journal of International Marketing 06/2014; 22(2):21-46.
  • Journal of International Marketing 04/2014;
  • [Show abstract] [Hide abstract]
    ABSTRACT: In recent years, export segmentation effectiveness has attracted increasing attention in academic literature. The current study acknowledges this construct’s ability to capture the proximal outcomes of export segmentation efforts and contributes to the literature by investigating its key drivers as well as its link to export performance. Results identify export segmentation commitment together with export segmentation strategy and number of segmentation bases used as the key drivers of export segmentation effectiveness. A segments-within-countries strategy proves to be the most promising choice as it affects all export segmentation dimensions which, with the exception of cost reduction, are significantly linked to customer satisfaction, strategic export performance and, ultimately financial export performance. The findings also support the sequential segmentation → targeting → positioning process and highlight the importance of managerial commitment to export segmentation when facing heterogeneous markets.
    Journal of International Marketing 03/2014; 22(1):39-61.
  • [Show abstract] [Hide abstract]
    ABSTRACT: Country-of-origin research has primarily held the view that product-level beliefs are influenced by country-level beliefs. In this study, the authors investigate whether the relationship may also move in the opposite direction. Grounded in prototype theory and schema change theory, this study examines shifts in consumer attitudes toward a country as a result of a brand transgression. The conceptual framework is confirmed using experimental methods. The results offer evidence of a relationship where product-level beliefs affect country-level beliefs, which stand in contrast with the majority of country-of-origin research. The effects of brand transgressions are moderated by the degree of prototypicality of the transgressing brand and the level of development of the transgressing brand’s home country.
    Journal of International Marketing 01/2014; 22(1).
  • [Show abstract] [Hide abstract]
    ABSTRACT: Marketing literature has widely acknowledged the significant contribution of information-processing activities to export organizations' success. The export information system (EIS) comprises four key dimensions: information sources, information acquisition, information dissemination, and information utilization. The current research develops and empirically tests a comprehensive conceptual framework that assesses (1) the chain of effects linking the four key dimensions of the EIS, (2) the influence of organizational structure (i.e., formalization and centralization) on the efficiency of export information dissemination, and (3) the relationship between the EIS and export performance. The authors also investigate the moderating effects of certain environmental forces (i.e., market turbulence and intensity of competition). The findings support the critical role of information processing in the success of small and medium-sized exporters. The authors conclude by discussing the study's implications for academic researchers and practitioners as well as directions for further research in the field.
    Journal of International Marketing 09/2013; 21(3):72-94.
  • [Show abstract] [Hide abstract]
    ABSTRACT: This study examines the growth and performance impact of technological capability (TC) in China. The authors posit that foreign and local firms exhibit different TC growth patterns and that TC has differential performance effects for these two types of firms. From a multilevel analysis of five-year panel data of 448 technology-oriented firms, they find that, in general, foreign firms possess higher levels of TC, whereas local firms can develop their TC faster than foreign firms. Furthermore, compared with foreign firms, local firms experience a stronger performance return from their TC; however, foreign firms have a higher growth rate in the contribution of TC to their performance over time. Moreover, firms can develop TC faster in regions with better intellectual property protection, and TC exerts a stronger effect on performance when industrial uncertainty is higher.
    Journal of International Marketing 06/2013; 21(2):1-16.
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    ABSTRACT: Emerging market (EM) firms adopt international venturing strategies as they seek global opportunities, yet research to date has not fully explored the factors driving this phenomenon. Adopting the dynamic capability theory, this study investigates how strategic flexibility affects EM firms in their international venturing efforts and considers critical institutional and relational assets that act as moderators. Data from a sample of 135 Chinese firms with two key informants each indicate that strategic flexibility is positively related to EM firms' international venturing. In addition, high levels of domestic institutional support and strong ties with foreign organizations further enhance this positive linkage. This study adds a dynamic capability view to the explanations for this new phenomenon. The authors conclude with a discussion of contributions, implications, and future directions.
    Journal of International Marketing 06/2013; 21(2):79-98.
  • [Show abstract] [Hide abstract]
    ABSTRACT: This study investigates how the information context of cross-border exchanges influences the implementation and effectiveness of export pricing policies. Using a disaggregate approach to measure export pricing, the research shows the influence of the competitive intensity and the ambiguity of the foreign market on each facet of the pricing policy. In addition, this research investigates the effectiveness of these price manipulations in a context of information asymmetry. The findings suggest that exporters manipulate prices when confronted with competitive and ambiguous foreign markets. However, in most cases, these price manipulations have no impact on performance. Furthermore, when information asymmetry is high, export price manipulations deteriorate performance. The analysis uses survey data from 278 French exporters.
    Journal of International Marketing 06/2013; 21(2):62-78.
  • [Show abstract] [Hide abstract]
    ABSTRACT: The increasing attractiveness of emerging markets (EMs), alongside the progression of internationalization, raises the question whether setting up a unified marketing strategy for EMs and high-income countries is appropriate. In this study, the authors use institutionally induced heterogeneity, which refers to distinct consumer patterns evoked by contextual differences, to elaborate on the requirements of an international segmentation that includes EMs, such as microlevel analyses and the inclusion of institutional effects. The authors numerically illustrate the established requirements by applying a multilevel finite mixture modeling of global consumer multichannel (search and purchase) behavior. Doing so provides an initial large-scale analysis that compares consumers from EMs and high-income countries. The findings broadly support the suggested requirements, contributing to the international segmentation and EM literature. Practitioners can apply the insights of this investigation to establish an international marketing strategy. The key recommendation proposes that a case-by-case analysis of EMs is necessary and that solely considering EMs derives incorrect conclusions about international segmentation.
    Journal of International Marketing 06/2013; 21(2):39-61.
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    ABSTRACT: It has been observed that some firms succeed in their attempts to achieve business goals in emerging economies, whereas others fail. To understand the reasons for this phenomenon, the authors conduct a qualitative study where they interview 42 managers of multinational companies from the United States, Canada, Europe, Asia, and Australia. From the insights gleaned from these interviews and the available literature, they propose a conceptual framework that identifies the possible factors that would drive the creation of both a profitable and a loyal customer base (termed "profitable customer loyalty" in this study) in the emerging economies. The influencing factors are categorized as customer-specific variables, marketing-mix variables, and firm-specific variables. From these factors, the authors advance research propositions that discuss the potential relationships with profitable customer loyalty. One of this study's key contributions is the proposal that multinational companies monitor the suggested factors and assess a degree of comfort before formulating strategies in the emerging economies. Further research can focus on the empirical validation of the proposed framework.
    Journal of International Marketing 03/2013; 21(1):57-80.
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    ABSTRACT: Research shows that most retailers expand abroad by transferring some elements of their format, and therefore their value chain, unchanged, while adapting other elements. However, little is known about how strongly a retail format's standardized or adapted elements affect performance in a foreign country. To shed light on this issue, this study focuses on the design of important processes and offerings, as both determine retailers' efficiency and sales. This study proposes that successful retailers build on the unchanged know-how parts of the format by combining more standardized core elements with adapted peripheral elements. The authors draw from a survey of 102 international retailers and interviews with 126 executives conducted at their headquarters. The results show that retailers transfer offers (marketing programs) and processes (marketing and supply chain) differently and hierarchically; that is, peripheral elements are allowed to vary, whereas core elements are transferred in a more standardized manner. Furthermore, the relationship between marketing program elements and performance varies: the use of standardized core elements (e.g., store types, locations) and adapted peripheral elements (e.g., assortments, promotions) is advisable for increasing performance in another country. Processes are only indirectly associated with performance. These observations hold true for both psychically close and distant countries.
    Journal of International Marketing 03/2013; 21(1):81-109.
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    ABSTRACT: Despite increasing attention to consumers in developing markets, few studies explicitly explore the psychological mechanisms underlying their attitudes toward global brands from developed versus developing countries. The author proposes that global orientation, including global consumption orientation and global identity, are key factors accounting for the attitude variance. The results of Studies 1 and 2 in China show that consumers' global orientation positively influences their attitudes toward global brands of developed-country origin. In addition, ethnocentrism negatively influences their attitudes toward these brands, but this effect diminishes for consumers with high global identity. Study 3 strengthens these findings by ruling out the alternative explanation that imports, not global brands, drive such results. Finally, Study 4 indicates that Indian consumers yield a similar pattern to Chinese consumers with regard to the global orientation effect, but the study reveals a relatively weak influence of ethnocentrism.
    Journal of International Marketing 03/2013; 21(1):1-22.