Journal of International Food & Agribusiness Marketing

Publisher: Taylor & Francis (Routledge)

Journal description

The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the Journal of International Food & Agribusiness Marketing critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems. Practical and informative, the Journal of International Food & Agribusiness Marketing enables food marketing specialists from both developed and developing countries to make informed decisions by providing them with nuts and bolts information of doing business in a variety of targeted foreign markets. To this end, the journal enhances our understanding of the functions, institutions, and environment of the food and agribusiness system members and processes as well as the interaction among them in multiple country environments. It is an indispensable source of reference for all those involved in the planning and implementation of food and agribusiness marketing policy and practice, such as food business firms, government food departments, and agencies and institutions related to food marketing internationally. The journal will also be valuable to professionals in many other roles--executives from international food companies and agribusiness industries; policymakers from government; officials of international food agencies; administrators from public and cooperative sectors; financial institutions and monetary agencies; insurance company officials; transportation industry executives; and academicians, researchers, and consultants of food and agricultural marketing, economics, business administration, food science, nutrition, and home economics.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
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Website Journal of International Food & Agribusiness Marketing website
Other titles Journal of international food & agribusiness marketing, Journal of international food and agribusiness marketing, Food & agribusiness marketing, Food and agribusiness marketing
ISSN 0897-4438
OCLC 17501809
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after a 18 months embargo
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification
    ​ green

Publications in this journal

  • Journal of International Food & Agribusiness Marketing 10/2015; DOI:10.1080/08974438.2014.940124
  • Hajiyeh Babazadeh Igdir · Rassul Mohammadrezaei · Shapoor Zariffian
    Journal of International Food & Agribusiness Marketing 10/2015; DOI:10.1080/08974438.2014.918918
  • Simon Kerma · Aleš Gačnik
    Journal of International Food & Agribusiness Marketing 10/2015; DOI:10.1080/08974438.2014.940122
  • Muhammad Yusuf · Jinghua Xie · Torbjørn Trondsen
    Journal of International Food & Agribusiness Marketing 10/2015; DOI:10.1080/08974438.2014.918917
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    ABSTRACT: Literature on new food products development agrees on the importance of gaining knowledge about consumer tastes and preferences as a way to increase new product success. However, the failure rate of new food introductions continues to be high. In economies with a highly developed retail system, retailers and other market players create an information and communication barrier between the producer and the consumer. Consequently, the development of new products becomes difficult in such conditions, since misalignments between producers and consumers are more likely to occur. To investigate the issue, we interviewed producers of Chilean companies in the blueberry, plum, and wine industries and concluded that their product design was based on assumptions about consumers’ preferences and on the observed market response to competitors’ products. To test if these assumptions were correct, we compared them to consumer preferences. Results showed that producers’ assumptions about consumer preferences differ significantly from actual consumers’ preferences.
    Journal of International Food & Agribusiness Marketing 07/2015; 27(3):228-253. DOI:10.1080/08974438.2014.940120
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    ABSTRACT: The goal of the present study was to determine consumption of functional fermented dairy products among Croatian students, their buying motives, and trust in functional characteristics of such products. Data were collected by means of an online survey with 300 university students in two major Croatian cities. Even though more than half of the respondents were not familiar with the term “functional food,” after it was explained, it turned out that the majority consumes functional fermented dairy products. The main reason for choosing such products is prevention of diseases, followed by positive impact of low-fat content on body weight. Respondents moderately trust in health effects and in producers’ labels regarding functional properties of functional fermented dairy products. Heavier consumers of fermented dairy products and those placing high importance on health effects of food they consume have more trust in functional properties of these products. Results of the study could be used as a base for better communication with young consumers regarding functional fermented dairy products.
    Journal of International Food & Agribusiness Marketing 07/2015; 27(3):177-187. DOI:10.1080/08974438.2014.918919
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    ABSTRACT: There is considerable interest in the culture of flounder because of its high retail market value, the established worldwide market for flatfish, and the ability of flounder to grow in fresh or brackish water. The author assesses the U.S. market potential for a cultured flounder, Paralichthys sp., industry. Regression analyses were used to estimate both the price and income elasticity of demand for flounder. Demand forecasting was used to predict effective annual future demand for flounder. Although the U.S. flounder market is large and expanding, there are indications of excess supply suppressing prices below profitable levels for aquaculture producers. Demand is price inelastic, so an increase in supply from aquaculture production will produce a disproportionately large decrease in price, reducing total producer revenue. Unless niche markets are targeted or an export market is developed, the outlook for large-scale flounder aquaculture in the United States is not economically promising.
    Journal of International Food & Agribusiness Marketing 07/2015; 27(3):188-202. DOI:10.1080/08974438.2014.918920
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    ABSTRACT: Based on the existing marketing concept on relational and functional benefits, and the retailing management of customer value, the present research empirically test the influence of these customer benefits by providing a comparative analysis for different retailing formats, such as supermarkets and hypermarkets. Using questionnaire data of a sample of customers (n=362), we developed structural equation modeling. Our study identifies the factors influencing customer value, as well as the key to understand the relationships of customer benefits, customer value, loyalty and purchase intention in the retailing service context. The contribution of the present paper includes empirically testing a conceptual model, by developing a comparative analysis, along with providing some meaningful insights to retailing managers on how to strategically manage customer value variables in order to increase and enhance customer retention and purchase intent.
    Journal of International Food & Agribusiness Marketing 06/2015; 27(4).
  • Journal of International Food & Agribusiness Marketing 05/2015; 27(3):1-22. DOI:10.1080/08974438.2013.807416
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    ABSTRACT: The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):100-119. DOI:10.1080/08974438.2014.897666
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    ABSTRACT: This study uses conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas by examining the effects of production methods (inorganic, organic, certified organic, and natural), quality attributes (taste, perishability, medicinal, and nutritional), and price premiums (prices of GI bananas relative to prices of other bananas). Consumers were surveyed for demographic, economic, and taste and preference characteristics. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):65-78. DOI:10.1080/08974438.2013.833574
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    ABSTRACT: Globally, the organic food industry has experienced impressive growth rates, especially in the United States and Europe, yet still accounts for a relatively small portion of total food sales. In the United States, it constitutes less than 5% percent of food sales despite a decade of support by the U.S. National Organic Standard. Using the United States as a context, the authors show through survey data and confirmatory factor analysis that when “organic” is examined through the lens of brand theory, it is clear that it has yet to attain brand equity. There is evidence of brand awareness and perceived quality, suggesting that the industry has moved in the right direction. Yet negative perceptions of value and no evidence of brand loyalty undermine the industry’s goals. Because “organic” carries different significance to different consumers, the industry will have to develop a cohesive strategy to reestablish “organic” in a unified way. For country markets of similar experience with organic food, and for markets just beginning to consider consumer interest in organic food, these lessons from the United States offer guidance for policy and marketing strategy.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):120-141. DOI:10.1080/08974438.2014.897667
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    ABSTRACT: Response surface methodology (Box-Behnken design) was used to optimize the seasoning ingredients of popped popcorn. Children’s liking of seasoned popcorn was also determined by 120 school children. The results indicated that seasoning of popcorn with fish protein powder and omega-3 fish oil could produce accepted snacks that would be more nutritious than the widely consumed regular popcorn. Fortification of popcorn with 9% fish protein powder and/or 6% omega-3 fish oil did not influence the sensory attributes of the prototypes. Liking test revealed that children in the age range of 6 to 12 years liked the selected fortified products. This fortification also provided another avenue for cereal snack food diversification and might be a healthy option to boost children’s nutritional intake and to increase fish protein consumption. Such products are good choices for health-conscious consumers.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2). DOI:10.1080/08974438.2014.897664
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    ABSTRACT: Variations in producer prices over time cause constant fluctuations in farm incomes. In this study, the author uses a game theory approach to determine the economically optimal time to sell dried figs for the agricultural firms that produce them. Based on the price producers received in the period between August 2003 and July 2010, dried fig prices were converted into 2003 real price levels. According to a linear programming model based on these assumptions, it was determined that the best time for producers to sell dried figs, with the rate of 26.63%, was November and December.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):91-99. DOI:10.1080/08974438.2014.897665
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    ABSTRACT: After the fall of the Iron Curtain many trends and innovations reached Hungary, and so did gastronomic development. As a result, 2 restaurants in Budapest were awarded a Michelin star. This article aims to track consumers' awareness of these changes. It also explores the nature of Hungarian cuisine. An extract from an interview with Katalin Pintér (Onyx restaurant, Budapest), is also published in the article. The research is based on an analysis of a questionnaire that investigates consumers' attitudes toward new trends in Hungarian gastronomy. The results indicate that there is little interest in the recent gastro-revolution and haute cuisine.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):33-49. DOI:10.1080/08974438.2013.807417
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    ABSTRACT: This study investigated if Hawaii chefs use wild seafood products over farm-raised and local over imports. Chefs were asked to estimate their purchases for shrimp, tuna, mahimahi, and salmon. Chefs were also asked to choose products within conjoint choice experiments to indirectly determine their preferences. Price is the most important attribute for shrimp. Hawaii chefs would prefer wild and farm-raised local, fresh shrimp if it were competitively priced over low-priced imported and frozen alternatives. This result can be useful for the shrimp aquaculture industry in Hawaii. The low importance of production method when purchasing seafood should be further explored.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):50-63. DOI:10.1080/08974438.2013.833569
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    ABSTRACT: The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):15-32. DOI:10.1080/08974438.2013.805455
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    ABSTRACT: This article examines the drivers of trust in the machinery-sharing cooperation arrangements of Hungarian field crops farms. Our research has focused on the role of 2 factors on the basis of the widely referred trust model: faith in loyalty and capability. The empirical results clearly confirm the hypothesis of the theoretical model, namely, partners will trust each other if their faith is high both in loyalty and in competence. Our research has also pointed out that the level of trust between partners is determined differently by the 2 examined factors: it is statistically proven that the impact of faith in loyalty is higher.
    Journal of International Food & Agribusiness Marketing 10/2014; 26(4):286-297. DOI:10.1080/08974438.2013.833567
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    ABSTRACT: The aim of the research is to estimate the potential demand for certified clams in Italy and to investigate the determinants of maximum amount that respondents are willing to pay for this product. Quantitative analysis was used based on 1,067 face-to-face interviews collected in 3 Italian regions in the north bordering the Adriatic Sea (Friuli-Venezia Giulia, Veneto, and Emilia-Romagna) carried out during 2008. The consumers' willingness to pay (WTP) is measured using a contingent valuation method. In order to estimate separately the determinants of the probability that respondents are willing to pay and the maximum that they are willing to pay, a generalization of Tobit model was adopted. The results indicate that consumers are willing to pay a premium price mainly to purchase better quality products. The research provides some initial insight into consumers' WTP that can be useful for certified fish farming.
    Journal of International Food & Agribusiness Marketing 07/2014; 26(3):189-208. DOI:10.1080/08974438.2014.897668