Journal of International Food & Agribusiness Marketing


The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the Journal of International Food & Agribusiness Marketing critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems. Practical and informative, the Journal of International Food & Agribusiness Marketing enables food marketing specialists from both developed and developing countries to make informed decisions by providing them with nuts and bolts information of doing business in a variety of targeted foreign markets. To this end, the journal enhances our understanding of the functions, institutions, and environment of the food and agribusiness system members and processes as well as the interaction among them in multiple country environments. It is an indispensable source of reference for all those involved in the planning and implementation of food and agribusiness marketing policy and practice, such as food business firms, government food departments, and agencies and institutions related to food marketing internationally. The journal will also be valuable to professionals in many other roles--executives from international food companies and agribusiness industries; policymakers from government; officials of international food agencies; administrators from public and cooperative sectors; financial institutions and monetary agencies; insurance company officials; transportation industry executives; and academicians, researchers, and consultants of food and agricultural marketing, economics, business administration, food science, nutrition, and home economics.

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  • Website
    Journal of International Food & Agribusiness Marketing website
  • Other titles
    Journal of international food & agribusiness marketing, Journal of international food and agribusiness marketing, Food & agribusiness marketing, Food and agribusiness marketing
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  • Material type
    Periodical, Internet resource
  • Document type
    Journal / Magazine / Newspaper, Internet Resource

Publications in this journal

  • Journal of International Food & Agribusiness Marketing 10/2013; 25(4):287-297.
  • Journal of International Food & Agribusiness Marketing 07/2013;
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    ABSTRACT: The first step in devising the best incentives to support innovation is to investigate factors that affect the development of innovations. This article contributes to exploring such factors in small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of 60 active firms were interviewed. The results showed that in general the level of technological innovation is low in the studied firms. The managers do not find the technological changes successful in bringing benefit to their firms. Even though correlation analysis indicated a complex association matrix between independent variables, only the firm's capacity of production was associated with technological innovation as a dependent variable. Furthermore, the regression analysis revealed that factors which influence technological innovation are the firm's age, formal research and development, fixed capital, and capacity of production. The results of this study were used to derive practical suggestions for managers and policymakers to increase technological innovation in the studied industry.
    Journal of International Food & Agribusiness Marketing 01/2013; 25(1).
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    ABSTRACT: An attempt has been made in this study to assess the market power of major Asian exporters in world rice market using standard oligopoly models. Quantity has been used as the strategic variable based on previous literature. Structural and reduced form approaches have been used. Results indicate that the major Asian rice exporters like Thailand, China, and India face a downward sloping demand curve whereas the United States does not appear to possess market power. However, the results are inconclusive about the precise market structure. The results, in the backdrop of the history of world rice markets, indicate a need for Asian exporters to rely more on trade than on domestic stocks in order to reduce the thinness of world rice market.
    Journal of International Food & Agribusiness Marketing 06/2012; 24(3):250-272.
  • Journal of International Food & Agribusiness Marketing 12/2011; 23(4):330-44.
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    ABSTRACT: Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. Repeated cross-section data on the meat share in household consumption in the United States and Japan, classified by age and period, are decomposed into age, period, and birth cohort effects. Empirical evidence suggests the following: (a) the cohort effect is the largest in the United States, whereas the age effect is the largest in Japan; (b) the U.S. age effect increases for the age group 15–34, whereas the Japanese age effect decreases for the age group 25–34; (c) the Japanese period effect reveals a clear downward trend; and (d) the U.S. cohort effect decreases for the birth cohort 1900–1949. Furthermore, implications for meat producers and sellers are provided.
    Journal of International Food & Agribusiness Marketing 04/2011; 23(2):151-166.
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    ABSTRACT: There are allegations that poultry integrators in the Philippines exercise both buying and selling power as concentration ratio is relatively high, few brands exist, and operations are highly integrated from production to marketing. On the other hand, there are also allegations that large food retailers exercise market power as they aggressively expand and increase market share in the retail food industry. This study employs a combination of time series and New Empirical Industrial Organization approaches to testing market power. Results show that poultry integrators may have buying but not selling power. They appear to dominate retailers in the supply chain.
    Journal of International Food & Agribusiness Marketing 01/2011; 23(1):5-31.
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    ABSTRACT: A country brand for agrifood products requires managing quality across a range of products and firms while recognizing the potential pitfalls in linking a brand's image with a country's image. Understanding the incentives for firms adopting the brand to use and contribute to the brand's equity informs the choice of brand management mechanism. The challenges in managing a country brand for international agrifood exports are discussed. This case is used to illustrate a strategy based on the obstacles faced by a collective brand that is used by many firms. The article highlights how a successful strategy will produce a brand that is unique, robust to impersonators, and has quality assurance mechanisms that are in line with firm's incentives to produce high-quality products.
    Journal of International Food & Agribusiness Marketing 01/2011; 23(1):72-87.
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    ABSTRACT: Household-level Nielsen Homescan data from 2002 to 2006 were used to identify Canadian consumers'; reactions to the early Bovine spongiform encephalopathy discoveries that severely impacted Canada's beef industry. Consumers reacted to the initial BSE event by purchasing more fresh beef, apparently to support struggling ranchers. Reaction to each subsequent BSE discovery, however, was negative and diminishing in magnitude. The results were consistent across 3 measures of monthly beef purchases: participation, units purchased, and beef expenditure. Failing to account for the context of individual BSE events would have produced little evidence of consumer reaction, a common finding among prior North American BSE studies.
    Journal of International Food & Agribusiness Marketing 01/2011; 23(1):32-55.
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    ABSTRACT: The institutional framework of the certification scheme is a crucial factor in the future success of the organic market. Increasing complexity and a couple of scandals indicate that current control structures might be insufficient. A better understanding of farmers' attitudes is necessary to increase acceptance and to guarantee the longer term success of the organic certification system. By means of a conceptual framework based on the technology acceptance model, an investigation was conducted into acceptance of the organic certification system in Germany. The empirical basis of the study was a survey conducted among organic farmers in Germany. Partial least squares was used as a multivariate analysis technique to estimate the parameters of the proposed causal model. The findings indicate that the majority of farmers accept the present organic certification system but are not convinced of its cost-benefit relationship.
    Journal of International Food & Agribusiness Marketing 01/2010; 22(1-2):7-36.
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    ABSTRACT: We report results from an investigation into consumer preferences for locally produced foods. Using a choice experiment we estimate willingness to pay for foods of a designated origin together with certification for organic and free of genetically modified (GM) ingredients. Our results indicate that there is a preference for locally produced food that is GM free, organic, and produced in the traditional season.
    Journal of International Food & Agribusiness Marketing 01/2010; 22(3-4):234-251.
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    ABSTRACT: Food service industry has expanded globally in recent years. This article provides an empirical study on the identification of the critical success factors of food service operations and the restaurant industry. Research objective was to develop factors for food service industry/restaurants in order to identify key dimensions in determining consumer choice. The primary instrument was developed through a thorough and detailed analysis of the literature followed by qualitative research. A quantitative survey with a sample of 300 participants, followed. A seven-factor, 24-item measure was extracted from the purification process. A second stage analysis followed with new data collected for the study from a sample of 400. The final structure included six factors consisting of 14 items. The factors labeled as (a) Adaptation to Locality, (b) Service, (c) Facilities, (d) Food Quality, (e) Place to Be, and (g) Sales Incentive Program. Reliability and construct validity were established using coefficient alpha measures and confirmatory factor analysis. Success factors can be used by researchers and marketing managers to help them better understand market and consumer behavior.
    Journal of International Food & Agribusiness Marketing 04/2009; 21(2-3):191-206.