Journal of International Food & Agribusiness Marketing

Publisher: Taylor & Francis (Routledge)

Journal description

The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the Journal of International Food & Agribusiness Marketing critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems. Practical and informative, the Journal of International Food & Agribusiness Marketing enables food marketing specialists from both developed and developing countries to make informed decisions by providing them with nuts and bolts information of doing business in a variety of targeted foreign markets. To this end, the journal enhances our understanding of the functions, institutions, and environment of the food and agribusiness system members and processes as well as the interaction among them in multiple country environments. It is an indispensable source of reference for all those involved in the planning and implementation of food and agribusiness marketing policy and practice, such as food business firms, government food departments, and agencies and institutions related to food marketing internationally. The journal will also be valuable to professionals in many other roles--executives from international food companies and agribusiness industries; policymakers from government; officials of international food agencies; administrators from public and cooperative sectors; financial institutions and monetary agencies; insurance company officials; transportation industry executives; and academicians, researchers, and consultants of food and agricultural marketing, economics, business administration, food science, nutrition, and home economics.

Current impact factor: 0.00

Impact Factor Rankings

Additional details

5-year impact 0.00
Cited half-life 0.00
Immediacy index 0.00
Eigenfactor 0.00
Article influence 0.00
Website Journal of International Food & Agribusiness Marketing website
Other titles Journal of international food & agribusiness marketing, Journal of international food and agribusiness marketing, Food & agribusiness marketing, Food and agribusiness marketing
ISSN 0897-4438
OCLC 17501809
Material type Periodical, Internet resource
Document type Journal / Magazine / Newspaper, Internet Resource

Publisher details

Taylor & Francis (Routledge)

  • Pre-print
    • Author can archive a pre-print version
  • Post-print
    • Author can archive a post-print version
  • Conditions
    • Some individual journals may have policies prohibiting pre-print archiving
    • On author's personal website or departmental website immediately
    • On institutional repository or subject-based repository after a 18 months embargo
    • Publisher's version/PDF cannot be used
    • On a non-profit server
    • Published source must be acknowledged
    • Must link to publisher version
    • Set statements to accompany deposits (see policy)
    • The publisher will deposit in on behalf of authors to a designated institutional repository including PubMed Central, where a deposit agreement exists with the repository
    • SSH: Social Science and Humanities
    • Publisher last contacted on 25/03/2014
    • This policy is an exception to the default policies of 'Taylor & Francis (Routledge)'
  • Classification
    ​ green

Publications in this journal

  • [Show abstract] [Hide abstract]
    ABSTRACT: Based on the existing marketing concept on relational and functional benefits, and the retailing management of customer value, the present research empirically test the influence of these customer benefits by providing a comparative analysis for different retailing formats, such as supermarkets and hypermarkets. Using questionnaire data of a sample of customers (n=362), we developed structural equation modeling. Our study identifies the factors influencing customer value, as well as the key to understand the relationships of customer benefits, customer value, loyalty and purchase intention in the retailing service context. The contribution of the present paper includes empirically testing a conceptual model, by developing a comparative analysis, along with providing some meaningful insights to retailing managers on how to strategically manage customer value variables in order to increase and enhance customer retention and purchase intent.
    Journal of International Food & Agribusiness Marketing 06/2015; 27(4).
  • Journal of International Food & Agribusiness Marketing 05/2015; 27(3):1-22. DOI:10.1080/08974438.2013.807416
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    ABSTRACT: Variations in producer prices over time cause constant fluctuations in farm incomes. In this study, the author uses a game theory approach to determine the economically optimal time to sell dried figs for the agricultural firms that produce them. Based on the price producers received in the period between August 2003 and July 2010, dried fig prices were converted into 2003 real price levels. According to a linear programming model based on these assumptions, it was determined that the best time for producers to sell dried figs, with the rate of 26.63%, was November and December.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):91-99. DOI:10.1080/08974438.2014.897665
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    ABSTRACT: Globally, the organic food industry has experienced impressive growth rates, especially in the United States and Europe, yet still accounts for a relatively small portion of total food sales. In the United States, it constitutes less than 5% percent of food sales despite a decade of support by the U.S. National Organic Standard. Using the United States as a context, the authors show through survey data and confirmatory factor analysis that when “organic” is examined through the lens of brand theory, it is clear that it has yet to attain brand equity. There is evidence of brand awareness and perceived quality, suggesting that the industry has moved in the right direction. Yet negative perceptions of value and no evidence of brand loyalty undermine the industry’s goals. Because “organic” carries different significance to different consumers, the industry will have to develop a cohesive strategy to reestablish “organic” in a unified way. For country markets of similar experience with organic food, and for markets just beginning to consider consumer interest in organic food, these lessons from the United States offer guidance for policy and marketing strategy.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):120-141. DOI:10.1080/08974438.2014.897667
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    ABSTRACT: Response surface methodology (Box-Behnken design) was used to optimize the seasoning ingredients of popped popcorn. Children’s liking of seasoned popcorn was also determined by 120 school children. The results indicated that seasoning of popcorn with fish protein powder and omega-3 fish oil could produce accepted snacks that would be more nutritious than the widely consumed regular popcorn. Fortification of popcorn with 9% fish protein powder and/or 6% omega-3 fish oil did not influence the sensory attributes of the prototypes. Liking test revealed that children in the age range of 6 to 12 years liked the selected fortified products. This fortification also provided another avenue for cereal snack food diversification and might be a healthy option to boost children’s nutritional intake and to increase fish protein consumption. Such products are good choices for health-conscious consumers.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2). DOI:10.1080/08974438.2014.897664
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    ABSTRACT: This study uses conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas by examining the effects of production methods (inorganic, organic, certified organic, and natural), quality attributes (taste, perishability, medicinal, and nutritional), and price premiums (prices of GI bananas relative to prices of other bananas). Consumers were surveyed for demographic, economic, and taste and preference characteristics. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):65-78. DOI:10.1080/08974438.2013.833574
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    ABSTRACT: The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.
    Journal of International Food & Agribusiness Marketing 03/2015; 27(2):100-119. DOI:10.1080/08974438.2014.897666
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    ABSTRACT: After the fall of the Iron Curtain many trends and innovations reached Hungary, and so did gastronomic development. As a result, 2 restaurants in Budapest were awarded a Michelin star. This article aims to track consumers' awareness of these changes. It also explores the nature of Hungarian cuisine. An extract from an interview with Katalin Pintér (Onyx restaurant, Budapest), is also published in the article. The research is based on an analysis of a questionnaire that investigates consumers' attitudes toward new trends in Hungarian gastronomy. The results indicate that there is little interest in the recent gastro-revolution and haute cuisine.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):33-49. DOI:10.1080/08974438.2013.807417
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    ABSTRACT: This study investigated if Hawaii chefs use wild seafood products over farm-raised and local over imports. Chefs were asked to estimate their purchases for shrimp, tuna, mahimahi, and salmon. Chefs were also asked to choose products within conjoint choice experiments to indirectly determine their preferences. Price is the most important attribute for shrimp. Hawaii chefs would prefer wild and farm-raised local, fresh shrimp if it were competitively priced over low-priced imported and frozen alternatives. This result can be useful for the shrimp aquaculture industry in Hawaii. The low importance of production method when purchasing seafood should be further explored.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):50-63. DOI:10.1080/08974438.2013.833569
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    ABSTRACT: The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
    Journal of International Food & Agribusiness Marketing 01/2015; 27(1):15-32. DOI:10.1080/08974438.2013.805455
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    ABSTRACT: This article examines the drivers of trust in the machinery-sharing cooperation arrangements of Hungarian field crops farms. Our research has focused on the role of 2 factors on the basis of the widely referred trust model: faith in loyalty and capability. The empirical results clearly confirm the hypothesis of the theoretical model, namely, partners will trust each other if their faith is high both in loyalty and in competence. Our research has also pointed out that the level of trust between partners is determined differently by the 2 examined factors: it is statistically proven that the impact of faith in loyalty is higher.
    Journal of International Food & Agribusiness Marketing 10/2014; 26(4):286-297. DOI:10.1080/08974438.2013.833567
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    ABSTRACT: The aim of the research is to estimate the potential demand for certified clams in Italy and to investigate the determinants of maximum amount that respondents are willing to pay for this product. Quantitative analysis was used based on 1,067 face-to-face interviews collected in 3 Italian regions in the north bordering the Adriatic Sea (Friuli-Venezia Giulia, Veneto, and Emilia-Romagna) carried out during 2008. The consumers' willingness to pay (WTP) is measured using a contingent valuation method. In order to estimate separately the determinants of the probability that respondents are willing to pay and the maximum that they are willing to pay, a generalization of Tobit model was adopted. The results indicate that consumers are willing to pay a premium price mainly to purchase better quality products. The research provides some initial insight into consumers' WTP that can be useful for certified fish farming.
    Journal of International Food & Agribusiness Marketing 07/2014; 26(3):189-208. DOI:10.1080/08974438.2014.897668
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    ABSTRACT: This article measures the perception of Malaysian food manufacturers toward halal logistics through an industry survey conducted in Malaysia. Based on a survey with 44 food manufacturers in Malaysia, results indicate that the responsibility of halal logistics according to the manufacturer is a shared responsibility in the halal food supply chain and value chain. Second, the study confirms that a dedicated storage and transportation is required. The manufacturer recognizes that for cold chain products a dedicated halal sea/airport complex is required, whereas for ambient products, no mixing of halal and nonhalal products in the same section is sufficient. The manufacturer thinks that no mixing of halal and nonhalal products in the same zone of the supermarket provides sufficient assurance for the Muslim consumer. Third, 52.3% of the manufacturers are willing to pay more for a halal logistics system, whereas small and large companies show a higher willingness to pay than medium-size companies. Halal logistics is an important component of the manufacturer's halal promise but will require pressure from the government through regulations to make halal logistics a requirement for halal certification of food manufacturers.
    Journal of International Food & Agribusiness Marketing 07/2014; 26(3):218-233. DOI:10.1080/08974438.2013.833572
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    ABSTRACT: The purpose of this study was to understand the pattern of export of dates in Iran and the other main exporter countries. Revealed comparative advantage (RCA) was used to examine comparative advantage of the main exporters of dates. Export-share revealed the comparative advantage index and Spearman's correlation coefficients were analyzed to identify the dynamic changes in comparative advantage for dates. In the last 4 decades, comparative advantage for dates changed for many countries. A trend developed toward reduction in the comparative advantage of Iran, Iraq, and Saudi Arabia in favor of United Arab Emirates (UAE), Tunisia, and Pakistan from 1989 to 2005. Spearman's correlation coefficients showed that the RCA of Iran and UAE were negatively related to the RCA of Iraq and Saudi Arabia. A regression export model indicated that comparative advantage and export promotion policy had a major role in the export of Iranian dates.
    Journal of International Food & Agribusiness Marketing 07/2014; 26(3):209-217. DOI:10.1080/08974438.2014.909280
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    ABSTRACT: The objective of this article is to better understand consumers' attitudes, expectations, and behavior toward traditional food among consumers in selected Western Balkans Countries (WBC). The article also presents a picture of the profile of WBC traditional food consumers (TFC) in terms of their sociodemographics, attitudes, lifestyle orientations, and behavioral characteristics. The method used for the data collection was a face-to-face interview using a structured questionnaire. In total, 800 respondents participated in the survey. WBC consumers expressed a positive attitude toward traditional food. If the researchers try to explain consumers' behavior toward traditional food, they can say that there are different types of consumers giving more or less importance to components considered traditional. The information about the profile, the image, and the actual characteristics of TFC has practical implications for marketing and communicating about traditional food, including their identification, differentiation, research and development, and positioning in the WBC food market.
    Journal of International Food & Agribusiness Marketing 07/2014; 26(3):173-188. DOI:10.1080/08974438.2014.868852
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    ABSTRACT: Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also influence consumers' decisions. This article aims to evaluate consumers' preferences toward various attributes of the manufactured halal food sold in supermarkets. The focus is on halal certification because consumers, especially Muslims, need the assurance that the food they purchased is really halal. Two hundred eighty-eight people agreed to participate by providing their perceptions and preferences toward food product attributes. Certified halal food product gained the highest utility score and was the most important attribute.
    Journal of International Food & Agribusiness Marketing 04/2014; 26(2):125-139. DOI:10.1080/08974438.2012.755720
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    ABSTRACT: This article seeks to enhance understanding of the link between knowledge resources and internationalization patterns of small and medium-size enterprises in the food sector. Knowledge resources are described using the concepts of knowledge intensity and knowledge bases. The study is exploratory and is based on 6 Italian case studies. Four research questions (RQs) are formulated and several considerations are provided. The originality of this article consists of suggesting a framework by combining knowledge intensity and knowledge bases dimensions. Such concepts have not been previously combined and applied in the internationalization literature, neither in general nor about the food sector.
    Journal of International Food & Agribusiness Marketing 04/2014; 26(2):67-88. DOI:10.1080/08974438.2012.755723
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    ABSTRACT: The study was carried out in Malang East Java, Indonesia. The purpose was to investigate how consumers behave with regard to fresh goat milk or its processed products and to examine determinants that influence this behavior. One hundred respondents were selected using a convenience sampling method and interviewed using a structured questionnaire. Logistic regression analysis was used to analyze consumer behavior toward fresh goat milk or its processed products. This study could contribute to a better understanding of consumers' demand toward this food. Consumers often purchased fresh goat milk or its processed products whereas only a small number rarely bought this food. Consumers frequently demanded fresh goat milk or its processed products as they had more family members and perceived the importance of the availability, many choices, and the affordable price of this food. On the contrary, consumers with high education and concern about the importance of income, the existence of cow milk and its product, and consumers' perception about fresh goat milk and its processed products as special foods might seldom purchase these foods.
    Journal of International Food & Agribusiness Marketing 01/2014; 26(1):1-12. DOI:10.1080/08974438.2012.755724