Journal of International Food & Agribusiness Marketing

Publications in this journal

• Article: 2. ‘Market Power and World Price: The Role of Asian Rice Exporters’ (forthcoming), Journal of International Food and Agribusiness Marketing’, Routledge (Taylor & Francis Publishers), Vol 24, No 3, June 2012, pp. 250-272.

  C.S.C. SEKHAR
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  ABSTRACT: An attempt has been made in this study to assess the market power of major Asian exporters in world rice market using standard oligopoly models. Quantity has been used as the strategic variable based on previous literature. Structural and reduced form approaches have been used. Results indicate that the major Asian rice exporters like Thailand, China, and India face a downward sloping demand curve whereas the United States does not appear to possess market power. However, the results are inconclusive about the precise market structure. The results, in the backdrop of the history of world rice markets, indicate a need for Asian exporters to rely more on trade than on domestic stocks in order to reduce the thinness of world rice market.
  Journal of International Food & Agribusiness Marketing 06/2012; 24(3):250-272.
• Article: An Exploratory Study of Brand Success: Evidence From the Food Industry

  Nebojsa St. Davcik, Jonas Rundquist
  Journal of International Food & Agribusiness Marketing 01/2012; 24:91-109.
• Article: Gatekeepers' Perceptions of Thai Geographical Indication Products in Europe

  Rungsaran Wongprawmas, Maurizio Canavari, Rainer Haas, Daniele Asioli
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  ABSTRACT: This study is aimed at exploring perceptions of European gatekeepers toward renowned Thai fruit and coffee products protected by geographical indication (GI) and factors influencing purchasing decision of gatekeepers toward imported food products. Sixteen qualitative interviews with distribution channel gatekeepers were administered in Austria, Italy, and Switzerland in 2010. Content analysis and concept mapping were used to analyze data. Results show that Thai GI products might be interesting for European gatekeepers, but the GI attribute alone might not be sufficient to ensure that the product is successful. Support of consistent information and promotion campaigns and fulfillment of other gatekeepers' requirements of both products and suppliers are necessary.
  Journal of International Food & Agribusiness Marketing 01/2012; 24(3):185-200.
• Article: A Comparative Study of U.S. and Japanese Meat Consumption Using Age-Period-Cohort Decomposition

  Kosei Fukuda
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  ABSTRACT: Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. Repeated cross-section data on the meat share in household consumption in the United States and Japan, classified by age and period, are decomposed into age, period, and birth cohort effects. Empirical evidence suggests the following: (a) the cohort effect is the largest in the United States, whereas the age effect is the largest in Japan; (b) the U.S. age effect increases for the age group 15–34, whereas the Japanese age effect decreases for the age group 25–34; (c) the Japanese period effect reveals a clear downward trend; and (d) the U.S. cohort effect decreases for the birth cohort 1900–1949. Furthermore, implications for meat producers and sellers are provided.
  Journal of International Food & Agribusiness Marketing 04/2011; 23(2):151-166.
• Article: Exchange Rates and Turkish Fresh Fruits and Vegetables Trade with the EU Countries: Bilateral Trade Data Analysis

  Saban Nazlioglu, Ekrem Erdem
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  ABSTRACT: This study examines the role of exchange rate on Turkey's fresh fruits and vegetables bilateral trade balance with 14 trading partners in the European Union. Because dynamic effects of exchange rate changes on trade balances have been hypothesized as the J-curve effect, special attention is paid to investigate whether or not the J-curve hypothesis is observable. To this end, we apply the bounds testing cointegration approach to the trade balance model for the period of 1995:q1–2007:q2. Results support evidence of the J-curve effect in 2 cases in the short run. In the long run, the exchange rate has a positive impact on the trade balance in 7 out of 14 cases.
  Journal of International Food & Agribusiness Marketing 04/2011; 23(2):93-109.
• Article: Market Power Analysis: The Case of Poultry Industry in the Philippines

  Larry N. Digal
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  ABSTRACT: There are allegations that poultry integrators in the Philippines exercise both buying and selling power as concentration ratio is relatively high, few brands exist, and operations are highly integrated from production to marketing. On the other hand, there are also allegations that large food retailers exercise market power as they aggressively expand and increase market share in the retail food industry. This study employs a combination of time series and New Empirical Industrial Organization approaches to testing market power. Results show that poultry integrators may have buying but not selling power. They appear to dominate retailers in the supply chain.
  Journal of International Food & Agribusiness Marketing 01/2011; 23(1):5-31.
• Article: Context-Dependent BSE Impacts on Canadian Fresh Beef Purchases

  Leigh Maynard, Xin Wang
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  ABSTRACT: Household-level Nielsen Homescan data from 2002 to 2006 were used to identify Canadian consumers'; reactions to the early Bovine spongiform encephalopathy discoveries that severely impacted Canada's beef industry. Consumers reacted to the initial BSE event by purchasing more fresh beef, apparently to support struggling ranchers. Reaction to each subsequent BSE discovery, however, was negative and diminishing in magnitude. The results were consistent across 3 measures of monthly beef purchases: participation, units purchased, and beef expenditure. Failing to account for the context of individual BSE events would have produced little evidence of consumer reaction, a common finding among prior North American BSE studies.
  Journal of International Food & Agribusiness Marketing 01/2011; 23(1):32-55.
• Article: A Private-Public Strategy for International Marketing Through Collective Brands: Canada Brand Foods

  Brian G. Innes, William A. Kerr, Jill E. Hobbs
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  ABSTRACT: A country brand for agrifood products requires managing quality across a range of products and firms while recognizing the potential pitfalls in linking a brand's image with a country's image. Understanding the incentives for firms adopting the brand to use and contribute to the brand's equity informs the choice of brand management mechanism. The challenges in managing a country brand for international agrifood exports are discussed. This case is used to illustrate a strategy based on the obstacles faced by a collective brand that is used by many firms. The article highlights how a successful strategy will produce a brand that is unique, robust to impersonators, and has quality assurance mechanisms that are in line with firm's incentives to produce high-quality products.
  Journal of International Food & Agribusiness Marketing 01/2011; 23(1):72-87.
• Article: Export Performance on the Malaysian Wooden Furniture Industry: An Empirical Study

  Azaze-Azizi Abdul Adis
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  ABSTRACT: There has been a significant increase in the quantity and quality of international and export marketing research with respect to effective solutions toward export performance. However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. In addition, the influence of environmental factors to moderate the relationship between export marketing strategy and export performance has received little agreement. This research aims to investigate the relationship between export marketing strategy and export performance in the Malaysian wooden furniture industry as well as the influence of the moderating role of environmental factors on the relationship between export marketing strategy and export performance. Personal, mail, and phone interview methods were used to measure export marketing strategy, newly developed environmental factor variables (which consist of the global economic situation and certification), and export performance. The findings show that there is no direct relationship between export marketing strategy and export performance. Uniquely, the moderating effect of certification appears to moderate a few relationships between product and promotion adaptation, distribution strategy, design strategy, and target market specification on export performance. Managerial implications and suggestions for future research are also discussed.
  Journal of International Food & Agribusiness Marketing 01/2010; 22(1-2):52-69.
• Article: A Review of: Ahmed, E. M. (2008). Green Productivity: Applications in Malaysia's Manufacturing

  Mohamed Sharif Bashir
  Journal of International Food & Agribusiness Marketing 01/2010; 22(1-2):199-201.
• Article: Willingness to Pay for Imported and Seasonal Foods: A UK Survey

  Matthieu Arnoult, Alexandra Lobb, Richard Tiffin
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  ABSTRACT: We report results from an investigation into consumer preferences for locally produced foods. Using a choice experiment we estimate willingness to pay for foods of a designated origin together with certification for organic and free of genetically modified (GM) ingredients. Our results indicate that there is a preference for locally produced food that is GM free, organic, and produced in the traditional season.
  Journal of International Food & Agribusiness Marketing 01/2010; 22(3-4):234-251.
• Article: Farmers' Acceptance of the Organic Certification System in Germany: A Partial Least Squares Model

  Holger Schulze, Achim Spiller
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  ABSTRACT: The institutional framework of the certification scheme is a crucial factor in the future success of the organic market. Increasing complexity and a couple of scandals indicate that current control structures might be insufficient. A better understanding of farmers' attitudes is necessary to increase acceptance and to guarantee the longer term success of the organic certification system. By means of a conceptual framework based on the technology acceptance model, an investigation was conducted into acceptance of the organic certification system in Germany. The empirical basis of the study was a survey conducted among organic farmers in Germany. Partial least squares was used as a multivariate analysis technique to estimate the parameters of the proposed causal model. The findings indicate that the majority of farmers accept the present organic certification system but are not convinced of its cost-benefit relationship.
  Journal of International Food & Agribusiness Marketing 01/2010; 22(1-2):7-36.
• Article: Critical Success Factors of the Food Service Industry

  Spyridon Mamalis
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  ABSTRACT: Food service industry has expanded globally in recent years. This article provides an empirical study on the identification of the critical success factors of food service operations and the restaurant industry. Research objective was to develop factors for food service industry/restaurants in order to identify key dimensions in determining consumer choice. The primary instrument was developed through a thorough and detailed analysis of the literature followed by qualitative research. A quantitative survey with a sample of 300 participants, followed. A seven-factor, 24-item measure was extracted from the purification process. A second stage analysis followed with new data collected for the study from a sample of 400. The final structure included six factors consisting of 14 items. The factors labeled as (a) Adaptation to Locality, (b) Service, (c) Facilities, (d) Food Quality, (e) Place to Be, and (g) Sales Incentive Program. Reliability and construct validity were established using coefficient alpha measures and confirmatory factor analysis. Success factors can be used by researchers and marketing managers to help them better understand market and consumer behavior.
  Journal of International Food & Agribusiness Marketing 04/2009; 21(2-3):191-206.
• Article: Available Sheep Cheese Supply Chain: Governance System of Channels in the Badia of Jordan

  Salem Al-Oun
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  ABSTRACT: Based on field research in the Badia of Jordan and the first of its kind, this study specifically addresses the supply chain, marketing trends available to Badia farmers, the governance system that impact farmers, and the challenges facing them. Available cheese chains included Safeway and Civic Consumer Corporation chains as inaccessible by Badia farmers and wholesalers and Tal Arrimah (TA) Factory chains as accessible by Badia farmers. The data was elicited from archives, semistructured interviews, PRA (Participatory Rapid Appraisal), and survey with 118 participants carried out during the months of March–June 2007. The new trends have driven new organizational and institutional changes that led to the rise and use of contracts. Contracts varied in their attributes of delivery, prices, risk management, and provision of services such as credit and technical assistance. For the TA Factory, contracts remained unwritten and informal and did not set substantial requirements for technology upgrading and investment. The study recommends initiating written contracts for the benefit of the farmers as well as that of produce quality and standards.
  Journal of International Food & Agribusiness Marketing 01/2009; 21(1):27-43.
• Article: Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem

  Musa Pinar, Paul S. Trapp
  Journal of International Food & Agribusiness Marketing 01/2008; 20(1):29-56.
• Article: Consumer Attitude towards Organic Labeling Schemes in Japan

  Renee Kim, Opal Suwunnamek, Takashi Toyoda
  Journal of International Food & Agribusiness Marketing 01/2008; 20(3):55-71.
• Article: Market Research for the Optimization of the Consumers Response to the Recent Award of a Protected Geographical Indication to a Local Product, Beans from “La Bañeza-León” (Spain)

  Beatriz Urbano, Fernando González-Andrés, Pedro Casquero
  Journal of International Food & Agribusiness Marketing 01/2008; 20(2):7-32.
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  Available from: uregina.ca

  Article: Marketing Agricultural Commodities on Global Markets

  Sylvain Charlebois
  Journal of International Food & Agribusiness Marketing 01/2008; 20(1):75-100.
• Article: Consumer Acceptance of Genetically Modified (GM)—Cowpeas in Sub-Sahara Africa

  Saket Kushwaha, A. S. Musa, James Lowenberg-DeBoer, Joan Fulton
  Journal of International Food & Agribusiness Marketing 01/2008; 20(4):7-23.
• Article: Shopping Behavior and Evaluation of Store Features: Perspectives from a Food Market in the Arabian Peninsula

  M. Sadiq Sohail
  Journal of International Food & Agribusiness Marketing 01/2008; 20(3):5-27.