ABSTRACT: L. L. Jacoby and K. Whitehouse (1989) observed that false recognition of new test words was biased by the nature and duration of preceding context words. With very brief exposures to context words, participants were more likely to call a test item "old" when the prior context word was identical than when there was a mismatch. At longer durations, the reverse pattern was obtained. In the present experiment, test items were preceded by the rapid visual presentation of 7 supraliminal context items, 1 of which might or might not match the test item. Participants either looked for matches (high salience) or tried to remember the context items (low salience). The results closely resemble those for long and short exposure durations, suggesting that the crucial variable is the salience of matches rather than perceptual subliminality of context items. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Journal of Experimental Psychology Learning Memory and Cognition 08/1995; 21(5):1374-1379.